Questionnaire for biscuits

Please give us your valued preferences for biscuits by filling in this questionnaire * Required
Top of Form

Name * Are you a? *

Working Professional Student

What is your age? *

<10 10-20 20-30 30-40 40-50 >50 What is your current monthly income? *

Nil 10k-20k 20k-30k 30k-40k 40k-50k

>50k How often do you purchase biscuits? *

Daily Once in 2-3 days Once a week Once a month When do you generally consume biscuits? *

Breakfast Tea Break/Snacks In between meals Whenever Hungry While studying/working While travelling Rate the following attributes in biscuits *
Most Important Important Neutral Not so important Not important

Taste

Brand

Price

Packaging

Most Important

Important

Neutral

Not so important

Not important

Advertisements

Variety

Availability

Different Sizes/Packages

Freshness

Health Quotient

Would you try a new brand brought out by an unknown player? *

Yes, It could have a really great taste Maybe only if the packaging is very attractive Absolutely No What attracts you most to a new untried brand of biscuits? *

Advertisements Attractive Packaging Biscuit Name/Picture Taste described Cheaper Price Other's opinion Rank the following types of biscuits on how much you like them * 1- Most Liked 5- Most Disliked

Cream

Salted

Neutral Taste

Glucose

With nuts

Wafer Biscuits

Where do you generally buy biscuits from? *

Local Kirana Shop General Stores Super Markets like Reliance Fresh, More Wholesale Markets According to you which is the most effective media for advertising a biscuit brand? *

Newspapers Television Magazines Hoardings Radio

Rate the following biscuits as per your preference * 1- Most liked 5- Most Disliked
1 2 3 4 5

Britania Cream Treat

Parle Monaco

Parle-G

Parle Hide n Seek

Britannia NutriChoice

Sunfeast Dark Fantasy

Britannia GoodDay

Britannia Pure Magic

Britannia Marie

Rate the following companies on Price * 1- Not Satisfactory 5-Highly Satisfactory

1 2 3 4 5

Parle

Britannia

Sunfeast

BiskFarm

Priyagold

Rate the following companies on Taste * 1- Not Satisfactory 5-Highly Satisfactory

1 2 3 4 5

Parle

Britannia

Sunfeast

BiskFarm

Priyagold