Question1 Which age group do you belong to? 18-25 26-35 36-45 46 and older.

Question 2 Are you an ardent tea drinker? Yes No Question 3 How many cups of tea do you have daily? 1-3 4-6

Question 4 What kind of tea do you use? Tea Leaves Tea Bags Question 5 Which tea drink do you prefer? Ice Tea Hot Milk Tea Question 6 Do you like experimenting with different brands? Yes No Occasionally

Question 7 Do you believe that ad campaigns influence people s behavior? (i.e. acting responsibly after seeing an inspiring ad-campaign) Yes No

Question 8 Do you think television advertisements can influence your choice of brand? Yes No

Question 9 Do you drink Tata Tea? Yes No

Question 10 Are you aware of Tata Tea s JAAGORE campaign? Yes No

Question 11 What brand did you buy before the campaign? Tata Tea Brooke Bond Taj Mahal

Question 12 Does the packaging of the tea packet affect you? Yes No

Question 13

What brand did you buy after the campaign? Tata Tea Brooke Bond Taj Mahal

Question 14 How deeply has the Jaago Re campaign influenced you? Not affected Slightly Affected Moderately affected Highly affected Question 15 Did you register to vote through Jaago Re? Yes No

Question 16

Do you appreciate the Jaago Re concept? Yes No Question 17

How frequently have you come across the Jaago Re advertisements? Very often Often Rarely

Question 18

Should Tata Tea continue with the Jaago Re campaign? Yes No

Question 19

Do you feel that the Jaago Re campaign should broaden its scope to encompass more of the problems being faced by our nation? Yes No Question 20

Do you think that other companies should also follow suit and work on campaigns similar to this one for the overall betterment of the nation? Yes No