Business research methods Assignment

1.Prepare a structured and undisguised Questionnaire to know about customer satisfaction and behavior towards a multiplex theatre. (no.of questions should be not more than 15) 2.Which survey method ( mail, telephone, personal interview in the home or in amall, fax, e- mail, or web) would you use for the following situations? Justify your choice. a. Administration of a questionnaire to determine the no.of people who listened to the 10 Top Hindi songs of the year! , a program that aired on December 31. b. Administration of a questionnaire by a national manufacturer of microwave ovens to test people s attitudes and opinions toward a new model. c. Administration of a questionnaire by the management of a small hotel that wants to assess customers opinions of its service. 3. A branch of Alcoholics Anonymous wanted to test consumer attitudes towards ananti-drinking advertisement. Two random samples of respondents in Begum pet. Secunderabad were selected for the experiment. Personal interviews relating to consumer attitudes toward alcoholism were conducted with both samples. One of the samples was shown the anti-drinking advertisement, and, following this, personal interviews were conducted with both samples in order to examine consumer attitudes toward alcoholism. (i) (ii) Determine what type of design is to be used for the above case? Diagrammatically represent the design.