Professional Documents
Culture Documents
Sample Media Plan: Philadelphia-Reading, PA
Sample Media Plan: Philadelphia-Reading, PA
Philadelphia-Reading, PA
Presented by: Kelly, Scott & Madison
Media Key
ONLINE PRINT
RADIO OUT-OF-HOME
SEPTEMBER 7
7
OCTOBER 21 28
28
14
19
12
12
19
GOS
Philly Show
Reading Show
ONLINE
Philly Weekly Half Page 4C Insertion PhiladelphiaWeekly.com Leaderboard ads (ROS) Leaderboard ads (Events page sponsorship) 19 14
The Reading Eagle Times Half Page 4C Insertion - Entertainment section ReadingEagle.com Leaderboard ads 20 8 15 22
Media Key
ONLINE PRINT
RADIO OUT-OF-HOME
SEPTEMBER 7
7
OCTOBER 21 28
28
14
19
12
12
19
Philly Show
Reading Show
RADIO
PHILADELPHIA RADIO WDAS-FM (#2T / Urban Adult Contemporary) :30 spots 20 22 M-F 19
M-F 22
29.9
32.5
29.3
ALLENTOWN-BETHLEHEM RADIO WAEB-FM (#3 / Contemporary Hit Radio) :30 spots 12 12 M-F 12
37.0
37.6
37.6
WAVT-FM (HOT AC) - Pottsville, PA :30 spots (Ticket Trade) 37 WEEU-AM (News Talk) :30 spots (Ticket Trade) 34 34
60.6
60.6
55.2
Media Key
ONLINE PRINT
RADIO OUT-OF-HOME
SEPTEMBER 7
7
OCTOBER 21 28
28
14
19
12
12
19
GOS TELEVISION
Philly Show
Reading Show
M-F 4
M-F 15
M-F 8
M-F 13
M-F 10
119.9
121.4
121.8
119.7
117.8
Media Key
ONLINE PRINT
RADIO OUT-OF-HOME
SEPTEMBER 7
7
OCTOBER 21 28
28
14
19
12
12
19
GOS CABLE
Philly Show
Reading Show
Target Media Services / LV 3 Networks Included: A&E, Bravo, E!, HGTV, Travel Channel, and ABC Family Channel :30 spots 65 65 65
M-F 46
Comcast / Philadelphia Interconnect Networks Included: A&E, Bravo, E!, GSN, HGTV, History Channel, LMN, Oxygen, Style Network, Travel Channel, DIY, ABC Family, Fine Living, and Food Network
:30 spots
40.6
40.1
40.1
38.6