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  • Media Vehicle Rates (20 Secs) Duration Frequency: Television Mon-Fri Sat-Sun MTV Channel V Star One

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    Alok Sharma
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    This document contains advertising rates for various media vehicles including television, radio, print, electronic and outdoor options. Television rates vary between Rs. 6,400-10,000 per 20 seconds depending on the day and time. Radio rates in major cities are Rs. 4,500-7,000 for different package durations. Print advertising in Times of India costs Rs. 40,000 on the launch day in each Indian state. Electronic rates on Facebook, Yahoo and Rediff range from Rs. 30,000-30 days. Below-the-line activities are also listed with their costs. The total expenditure is provided at the end.

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    Final Budget Lays

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    This document contains advertising rates for various media vehicles including television, radio, print, electronic and outdoor options. Television rates vary between Rs. 6,400-10,000 per 20 seconds depending on the day and time. Radio rates in major cities are Rs. 4,500-7,000 for different package durations. Print advertising in Times of India costs Rs. 40,000 on the launch day in each Indian state. Electronic rates on Facebook, Yahoo and Rediff range from Rs. 30,000-30 days. Below-the-line activities are also listed with their costs. The total expenditure is provided at the end.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    7 views4 pages

    Media Vehicle Rates (20 Secs) Duration Frequency: Television Mon-Fri Sat-Sun MTV Channel V Star One

    Uploaded by

    Alok Sharma
    This document contains advertising rates for various media vehicles including television, radio, print, electronic and outdoor options. Television rates vary between Rs. 6,400-10,000 per 20 seconds depending on the day and time. Radio rates in major cities are Rs. 4,500-7,000 for different package durations. Print advertising in Times of India costs Rs. 40,000 on the launch day in each Indian state. Electronic rates on Facebook, Yahoo and Rediff range from Rs. 30,000-30 days. Below-the-line activities are also listed with their costs. The total expenditure is provided at the end.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    Media vehicle

    Television

    Rates (20 secs)


    Mon-Fri 6AM-4PM 6PM- 1AM Rs.7,000.00 Rs.9,000.00 Rs.6,400.00 Rs.8,000.00 Rs.75,000.00 Rs.70,000.00 Rs.70,000.00 Sat-Sun Rs.10,000.00 Rs.8,500.00

    Duration

    Frequency
    0-15 Days15-30 Days 30-45 days

    MTV Channel V STAR ONE>> Mile jab hum tum Dil Mil Gaye Geet Huyee sab se parayee

    45 10 times morning, 15 times times morning, 6 times evening Days 7 times morning, 12 times evening 4 evening 45 10 times morning, 15 times times morning, 8 times evening Days 7 times morning, 12 times evening 6 evening 30 Days 3 times once 3 times once 3 times once

    STAR Cricket TEN Cricket

    Ashes Rs.75,000.00 India-SA Test Rs.90,000.00 ODI Rs.283,500.00

    5 Days 10 times daily 10 Days 20 times daily 20 times Total

    Radio Radio Mirchi Red FM 4,500 super prime time, 3000 prime time 4,500 super prime time, 3000 prime time 20 Days, 6 Metros 20 Days, 6 Metros 0-6 days 7-14 days 15-20 Days 10 times SPT, 15 time 5 times SPT, 8times PT 7times SPT,10times PT PT 10 times SPT, 15 time 5 times SPT, 8times PT 7times SPT,10times PT PT Total

    Print Times of India

    40,000

    On the day of launch in each states of India

    Electronic Facebook Yahoo Rediff

    30 days

    Outdoor BTL Activities

    30 days 15 days Grand Total

    Total(Rupees)

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