Name: Jigar Patel Sagar parekh

Roll no.-15 22 Company name:- Raymond Ltd. Date of submission:- 23/08/2011

Raymond ltd Company profile

Raymond Limited, the largest integrated manufacturer of worsted fabric in the world was incorporated as the Raymond Woolen mill during the year 1925 in the area around Thane creek. The company comprises in three business divisions, such as Textiles, Engineering and Aviation. Textile division of the company has a distribution network of more than 4,000 multi-brand outlets and over 400 exclusive retail shops in the domestic market itself. Suiting s are available in India in over 400 towns through 30,000 retailers and an exclusive chain is present in over 150 cities across India and overseas especially the products exports to over 55 countries including USA, Canada, Europe, Japan and the Middle East the first showroom for Raymond was opened in Oman during the period of 1990. Raymond had launched 'Parx' in the year 1999, a premium casual wear brand bringing customers a range of semi-formal and casual clothes. Raymond achieved a rare feat and a historical milestone with the creation of the world's finest worsted-suiting fabrics from the finest wool ever produced in the world- The Super 230s made up of 11.8 micron of wool Raymond is planning to increase its retail stores from 433 to 950 and expects the revenue from the stores to increase from Rs 7 billion in the present to Rs 11 billion to Rs 12 billion in 2009-2010. Most of these stores will come up in small towns.

Value chain analysis diagram

Activities
 The value chain categorizes the generic value-adding activities of an organization. The "primary activities" include: inbound logistics operations (production), outbound logistics marketing and sales (demand), and services (maintenance). The "support activities" include: administrative infrastructure management, human resource management, technology (R&D), and procurement.  Primary activities:y Inbound logistics: