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Work Culture Similarities and differences Europe India Character Quality is a given Adherence to specifications Penalties in case of non-

non- performance Promises have to be kept Law & Order attitude Quality is a sales argument Tend to generalize rather than being specific Incentives for completing the transaction Confirmations are flexible Spirit of the Law attitude Think practical Servants make life easier from childhood on Communication Clear & Brief Black / White Yes / No Yes means Agreement, Confirmation is fix No means Definite refusal, No further discussions! Live in small families Generations go separate ways Need freedom, privacy is very important My home is my castle Business is in most cases independent to the relatives Indirect way of communicating Reading between the lines Saying no is impolite Dictionary Yes / No Yes means I hear you, I understand, I agree Saying No is impolite

Perspectives Precise & accurate Men and women are self- reliant; Do it yourself attitude

Social Structures Live in large families Strong bonding within the family Hardly any personal sphere, privacy, think in terms of we mix private & business Doing business with Indians means the entire family is included

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