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Sectors where Herd Mentality is Noticed

Low Cost / Budget Airline Retailing & Multiplexes Telecommunication Insurance Companies News Channels Mutual Funds and finance cos Steel Cement T V Companies

Reasons for Herd Mentality


Sense of security Sense of insecurity Media Hype Present Business is doing very well-Surplus cash Need for Deployment Present Business not doing well Need to look out for new opportunities Spirit of competition / ambition to remain at top 3 players Replication of initial success / western Business models / comparison Favourable Govt. rules & regulations Need to Diversify / Expansion Harvesting

POWER OF 3 COMPANIES Why many companies fail in Herd Mentality?


Phase I :- Stage of Investment & realization that it is long race ahead. Phase II :- Product is ready, but anticipated demand does not exist, + oversupply comfort zone of profit is lost. Phase III :- Competition / Entry of established players + MNCs. Phase IV :- Hypercompetition. Sustaining losses is a strategy. Phase V :- Consolidation / Mergers / Acquisitions / Takeover / Harvesting. Phase VI :- Power of 3 is established.

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