SPOT PROMOTION OF WHITMISCHIEF VOD

PRE-PRMO
DUR-PRMO
AFTER-PRMO

17th june,11
22th June,11
29th June,11

&
to
&

20th June, 11
28th June, 11
30th June, 11

Shop No

Date

W.M.V

M.M

11

17th June, 11
20th June, 11
22nd June,11
23rd June,11
24th June,11
25th June,11
28th June,11
29th June,11
30th June,11

x
x
x
x
x
x
x
x
x

x
x
1
1
1
6
x
x
1

3
3
1
5
2
4
5
1
2

1
x
x
2
1
x
x
x
x

2
3
x
3
x
3
26
1
1

8
6
6
4
60
8
54
8
7

17th June, 11
20th June, 11
22nd June,11
23rd June,11
24th June,11
25th June,11
28th June,11
29th June,11
30th June,11

x
x
x
x
x
x
x
x
x

x
1
1
x
3
x
x
1
x

2
5
10
5
12
6
5
4
3

x
1
x
x
1
x
x
x
x

1
x
3
2
4
1
2
1
2

8
30
6
7
54
11
16
6
54

17th June, 11
20th June, 11
22nd June,11
23rd June,11
24th June,11
25th June,11
28th June,11
29th June,11
30th June,11

1
x
x
-

3
3
1
-

6
11
5
-

x
x
2
-

1
5
3
-

x
5
4
-

17th June, 11
20th June, 11
22nd June,11
23rd June,11
24th June,11
25th June,11
28th June,11
29th June,11
30th June,11

x
x
x
x
1
x
1
x
x

x
1
2
1
3
x
x
1
2

2
x
5
2
4
3
8
4
3

x
1
x
x
x
x
2
x
x

1
2
2
1
1
3
1
2
x

8
7
2
60
x
8
5
20
11

17th June, 11

51

20th June, 11
22nd June,11
23rd June,11
24th June,11
25th June,11
28th June,11
29th June,11
30th June,11

x
x
x
x
x
x
x
2

2
x
x
x
1
2
1
4

3
3
3
4
1
6
1
3

1
x
x
x
x
1
x
x

4
x
1
3
6
9
4
1

9
4
14
14
17
13
8
11

17th June, 11
20th June, 11
22nd June,11
23rd June,11
24th June,11
25th June,11
28th June,11
29th June,11
30th June,11

x
x
x
x
x
1
x
x
1

x
2
1
x
1
2
1
2
2

3
6
3
10
8
7
5
9
4

1
x
x
x
x
1
x
1
x

x
4
3
4
4
3
x
3
8

8
12
13
11
8
13
13
7
12

17th June, 11
20th June, 11
22nd June,11
23rd June,11
24th June,11
25th June,11
28th June,11
29th June,11
30th June,11

x
x
x
x
x
x
x
x
x

1
1
1
x
1
1
x
x
2

3
7
5
3
1
3
6
2
5

x
x
x
x
x
x
x
x
x

2
2
1
4
2
2
2
7
2

3
5
5
6
8
4
9
6
9

17th June, 11
20th June, 11
22nd June,11
23rd June,11
24th June,11
25th June,11
28th June,11
29th June,11
30th June,11

x
x
1
x
x
x
x
1

x
1
1
1
4
2
2
1

8
7
6
4
5
10
8
5

x
1
x
1
x
x
x
x

x
2
3
2
3
1
4
2

13
10
13
15
4
14
16
11

17th June, 11
20th June, 11
22nd June,11
23rd June,11
24th June,11
25th June,11
28th June,11
29th June,11
30th June,11

x
x
x
x
x
x
x
x
x

x
x
x
x
1
3
x
x
1

5
3
x
x
x
x
9
4
7

x
2
x
2
x
1
x
2
x

1
2
5
1
4
2
3
3
2

51
3
9
10
6
12
12
8
12

17th June, 11
20th June, 11

10

22nd June,11
23rd June,11
24th June,11
25th June,11
28th June,11
29th June,11
30th June,11

x
x
x
3
x
x
x

x
x
x
x
2
4
1

5
7
10
x
x
5
5

x
x
x
1
x
x
x

2
1
1
1
2
2
1

2
6
8
7
11
4
7

17th June, 11
20th June, 11
22nd June,11
23rd June,11
24th June,11
25th June,11
28th June,11
29th June,11
30th June,11

x
x
x
x
x
x
x
x

1
1
x
1
x
1
x
x

2
3
1
2
1
1
4
3

x
x
x
12
x
x
x
x

3
x
2
x
4
2
5
3

8
6
6
295
14
3
55
2

SL NO

NAME OF THE
RETAIL

TOTAL SALE(IN NIPS)

USL SALE(IN NIPS)

HAZARIBAG-1

264

57

HAZARIBAG-2

296

64

HAZARIBAG-3

218

59

HAZARIBAG-4

223

85

HAZARIBAG-5

152

49

HAZARIBAG-6

237

85

HAZARIBAG-7

235

38

HAZARIBAG-8

75

40

HAZARIBAG-9

147

66

10

HAZARIBAG-10

500

25

11

HAZARIBAG-11

301

46

12

HAZARIBAG-12

2648

614

TOTAL MKT SH

ITMISCHIEF VODKA
TOTAL WM. TOTAL

MARKET SHARE (%)

19
15
9
25
68
30
111
11
13

3
3
3
7
4
16
5
1
4

15.79
20
33.33
28
5.88
53.33
4.5
9.09
30.77

12
41
24
16
84
19
25
14
61

2
7
12
5
18
6
5
6
3

16.67
17.07
50
31.25
21.43
31.58
20
42.86
4.92

18
32
25
-

16
17
7
-

88.89
53.13
28
-

12
17
15
66
16
17
27
30
18

2
2
9
4
14
3
12
6
7

16.67
11.76
60
6.06
87.5
17.65
44.44
20
38.89

58

8.62

28
7
19
24
32
45
19
32

7
3
3
4
3
10
3
19

25
42.86
15.79
16.67
9.38
22.22
15.79
59.38

15
30
24
29
26
38
20
30
40

3
10
5
10
10
15
7
13
12

20
33.33
20.83
34.48
38.46
39.47
53.85
43.33
30

12
18
14
17
15
13
19
22
22

5
9
7
3
3
5
6
2
9

41.67
50
50
21.43
20
38.46
31.58
9.09
40.91

21
27
31
29
23
30
36
26

8
9
12
6
13
14
12
11

38.1
33.33
38.71
20.69
56.52
46.67
33.33
42.31

58
18
19
20
16
26
27
26
25

5
3
0
0
2
6
9
4
9

8.62
16.67
0
0
12.5
23.08
33.33
15.38
36

20

40

11
15
20
25
19
21
16

5
7
10
12
4
13
7

45.45
53.33
50
48
21.05
61.9
43.75

18
11
11
347
23
10
69
11

4
5
1
4
1
3
4
3

22.22
45.45
9.09
1.15
4.35
30
5.8
27.27

Percentage
22
22
27
38
32
36
16
53
45
5
15
23

SPOT PROMOTION OF WHITMISCHIEF VOD

PRE-PRMO
DUR-PRMO
POST-PRMO

Shop No
11

6th July,11
8th July, 11
16th July,11

Date

7th July, 11
15th July,11
18th July,11

W.M.V

M.M

6th July,
7th July,
8th July,
9th July,

11
11
11
11

x
x
x
x

1
x
2
3

x
1
3
3

x
1
x
1

3
3
5
x

5
51
6
5

10th July,
11th July,
12th July,
13th July,
14th July,
15th July,
16th July,

11
11
11
11
11
11
11

x
x
x

1
1
1

1
3
9

x
x
x

x
2
x

17th July, 11
18th July, 11
3

to
to
&

SUNDAY
2
9
3

SUNDAY
-

6th July, 11
7th July, 11
8th July, 11
9th July, 11
10th July, 11
11th July, 11
12th July, 11
13th July, 11
14th July, 11
15th July, 11
16th July, 11
17th July, 11
18th July, 11

x
1
x
x

3
2
2
2

4
x
x
x

x
x
1
1

x
3
2
2

5
6
8
10

6th July, 11
7th July, 11
8th July, 11
9th July, 11
10th July, 11
11th July, 11
12th July, 11
13th July, 11
14th July, 11
15th July, 11
16th July, 11
17th July, 11
18th July, 11

SUNDAY
x
1
1

3
2
1

x
2
6

x
x
x

x
1
4

1
10
11

x
x
x
x

2
4
x
2

4
6
4
4

1
x
x
x

7
2
2
2

25
8
18
6

x
x

x
3

2
6

x
x

2
5

SUNDAY

SUNDAY
9
12

SUNDAY
5

6th July, 11
7th July, 11
8th July, 11
9th July, 11
10th July, 11
11th July, 11
12th July, 11
13th July, 11
14th July, 11
15th July, 11
16th July, 11
17th July, 11
18th July, 11

x
x
x
1

1
x
1
x

4
7
9
4

x
1
x
x

2
3
1
x

6
57
5
7

x
x
x

x
x
1

3
8
9

1
1
x

4
1
x

6th July, 11
7th July, 11
8th July, 11
9th July, 11
10th July, 11
11th July, 11
12th July, 11
13th July, 11
14th July, 11
15th July, 11
16th July, 11
17th July, 11
18th July, 11

x
x
x
1

x
1
x
2

6
3
5
8

x
x
1
1

3
1
3
1

9
5
7
8

x
x

x
x

4
4

x
x

1
2

6th July, 11
7th July, 11
8th July, 11
9th July, 11
10th July, 11
11th July, 11
12th July, 11
13th July, 11
14th July, 11
15th July, 11
16th July, 11
17th July, 11
18th July, 11

x
1
x
x

1
1
1
x

3
4
3
4

x
x
x
x

x
1
1
x

10
5
9
3

x
1
x

3
1
1

3
4
2

x
1
1

2
x
2

6th July, 11
7th July, 11
8th July, 11
9th July, 11
10th July, 11
11th July, 11
12th July, 11

x
1
x
x

x
2
2
x

4
5
3
4

1
x
x
x

1
2
1
4

1
12
10
12

SUNDAY
7
58
3

SUNDAY

SUNDAY
10
7

SUNDAY

SUNDAY
2
7
8

SUNDAY

SUNDAY
x

13th July,
14th July,
15th July,
16th July,
17th July,
18th July,
7

10

11
11
11
11
11
11

x
x

1
1

2
2

x
x

4
1

8
6

6th July, 11
7th July, 11
8th July, 11
9th July, 11
10th July, 11
11th July, 11
12th July, 11
13th July, 11
14th July, 11
15th July, 11
16th July, 11
17th July, 11
18th July, 11

x
x
x
1

2
1
1
x

3
4
9
4

x
x
x
x

5
3
1
x

5
5
5
7

SUNDAY

SUNDAY
x
x
x

x
1
1

4
9
2

x
1
x

3
2
1

3
3
3

6th July, 11
7th July, 11
8th July, 11
9th July, 11
10th July, 11
11th July, 11
12th July, 11
13th July, 11
14th July, 11
15th July, 11
16th July, 11
17th July, 11
18th July, 11

x
x
x
x

1
2
1
1

3
5
2
2

x
x
x
x

x
2
2
3

x
2
2
2

x
x
x

1
1
2

7
5
6

1
x
x

1
1
1

6th July, 11
7th July, 11
8th July, 11
9th July, 11
10th July, 11
11th July, 11
12th July, 11
13th July, 11
14th July, 11
15th July, 11
16th July, 11
17th July, 11
18th July, 11

x
x
x
x

1
1
x
x

4
1
3
x

x
x
x
x

1
x
2
3

8
6
57
4

x
x

x
24

4
97

24
x

2
5

SUNDAY

SUNDAY
6
2
3

SUNDAY

SUNDAY
8
90

SUNDAY
x

SL NO

NAME OF THE
RETAIL

TOTAL SALE(IN NIPS)

USL SALE(IN NIPS)

HAZARIBAG-1

184

55

HAZARIBAG-2

255

65

HAZARIBAG-3

151

61

HAZARIBAG-4

130

47

HAZARIBAG-5

121

50

HAZARIBAG-6

133

41

HAZARIBAG-7

131

58

HAZARIBAG-8

HAZARIBAG-9

103

56

10

HAZARIBAG-10

469

167

11

HAZARIBAG-11

130

38

12

HAZARIBAG-12

1807

638

TOTAL MKT SH

HITMISCHIEF VODKA
TOTAL WM. TOTAL

MARKET SHARE (%)

13
62
23
18

2
1
7
9

15.38
1.61
30.43
50

5
18
14

3
5
11

60
27.78
78.57

15
20
20
22

10
8
4
4

66.67
40
20
18.18

7
22
31

6
10
12

85.71
45.45
38.71

14

50

51
26
26
18

8
14
4
8

15.69
53.85
15.38
44.44

15
34

2
12

13.33
35.29

14

50

SUNDAY

SUNDAY

SUNDAY

SUNDAY

SUNDAY

SUNDAY

16
74
18
15

6
7
11
8

37.5
9.46
61.11
53.33

22
72
14

3
8
11

13.64
11.11
78.57

24

11

84.61

21
12
22
30

6
5
5
16

40
41.67
22.73
53.33

16
15

4
4

25
26.67

14

50

15
17
16
7

5
10
5
4

33.33
58.82
31.25
57.14

15
21
20

9
10
4

60
47.62
20

10

30

11
29
19
24

4
13
7
4

36.36
44.83
36.84
16.67

11.11

SUNDAY

SUNDAY

SUNDAY

SUNDAY

SUNDAY

SUNDAY

SUNDAY

20
12

4
4

20
33.33

44.44

22
17
18
15

7
6
11
8

31.82
35.29
61.11
53.33

13
23
9

4
11
4

30.77
47.83
44.44

14

50

5
15
10
12

5
9
4
4

100
60
40
33.33

21
11
15

9
7
10

42.86
63.64
66.67

14

57.14

16
9
64
10

6
3
3
0

37.5
33.33
4.69
0

112
245

4
145

3.57
59.18

13

46.15

SUNDAY

SUNDAY

SUNDAY

SUNDAY

SUNDAY

SUNDAY

SUNDAY

Percentage
30
26
40
36
41
31
44
54
36
29

35

Shop No

Date