Questionnaire

Customer Preference & Satisfaction towards Organized and Unorganized Retail Shops in Tirunelveli

1. Name 2. Gender

: :

Male

Female

3. Marital Status 4. Age 45

Married 20 25

Unmarried
25 to 35

35 to

above 45 :

5. Educational Qualification Degree

Up to +2

PG

Professional

6. Occupation Private employee

Government employee

Business

home Maker

7. Monthly Income 10,000 20,000

Up to Rs.10, 000/-

Rs.

above Rs. 30,000/-

Rs. 20,000 30,000

8. Where do you make your regular domestic purchase?

a)

Small Kirana Store near your household

b) Organized

Retail Store

Specify the Name ..

9. How often do you purchase? a) Once a day twice a week d) More than twice a month e) Once in a month b) Twice a week C) More than

10. What do you expect from a retail store? (Tick as many of the following options) a) Merchandise b) Price c) Ambience d) Variety of product

e) Time f) Quality g) Service

11. a) Rank according to your

Preference c) Price d)

a) Location Service

b) Ambience

e) Many product availability in one place

Rank - 1 _______________ Rank - 2________________ Rank - 3________________ Rank - 4________________ Rank - 5________________

11. b) Why do you award First Rank to the above particular factor?

12. Are you satisfied with your retailer?

Yes

No

13. Which factor induces you to buy a product in a particular shop?

Thank you for your cooperation