RURAL MARKETING

ANKUR DHANKAD ARPIT TANDON SHIKHA SWATI JAIN SURYA DAHIYA

AN OVERVIEW OF MEWAT
y Mewat is a historical region of Haryana and Rajasthan states in

northwestern India. The loose boundaries of Mewat are not precisely determined but generally includes Mewat district of Haryana and parts of Alwar, Bharatpur, and Dholpur districts of Rajasthan.

y The Village of Nai Nangloi was a small village with a population of

around 1200 consisting of around 250 households and the basic occupation of people being agriculturists, cultivating their own land.

CHARACTERSTICS OF RURAL MARKETS

y INCOME y SIZE AND DEMOGRAPHICS y 4 AS
y y y y

Availability Affordability Acceptability Awareness

CHALLENGES FACING MARKETERS

y THREATS FROM COMPETITORS

y ADVERTISING AND PROMOTION

y PENETRATION AND AWARENESS

APPROACH THAT NEEDS TO BE DEVELOPED

y FOCUS ON CUSTOMER

y PRODUCTS BASED ON NEEDS

y CHANGE THE MINDSET OF CUSTOMERS

LEARNINGS FROM THE TRIP

y MAJOR INCOME FROM AGRICULTURE y POOR INFRASTRUCTURE y LOW STANDARD OF LIVING y TRADITIONAL OUTLOOK

THANK YOU