BUSINESS ECONOMICS

JIGEN R. MERCHANT

11

KAILASH R. KAMATH

13

CASE STUDYSTUDYALPHA PLUS TECHNOLOGIES Pvt Ltd.

Alpha Plus Technologies Pvt Ltd.

 A consulting 

firm started in 1992

It assisted banks in streamlining their systems & processes, computerizing their activities, designing costeffective & well structured banking forms.

Alpha Plus Technologies Pvt Ltd.

Core functions include y Software Development. y Marketing Banking & Management Consultancy Services. y Financial Project Management Services.

ACHIEVEMENTS

Developed five world-class software solutions. Two of them are in use at more than 30 banks Helping banks in setting up Compliance Function and providing innovative solutions Appointed and Re-appointed by RBI as Consultant for preparation of Master Circulars for departments like DBOD, DBS, IECD, RPCD.

ENVISION
y

Enriching human capital in an empowered Indian banking sector by wearing a global face, having global outreach, aspiring to global standards, measuring up to global benchmarks, with profile, presence, performance of global dimensions.

BIG FISH v/s SMALL FISH

Competitors include KPMG, Ernst & Young y Compliance Software include KMT Alpha plus Advantage
y

BIG FISH v/s SMALL FISH

Back door poaching. y Entire source code cant be patented. y Inexperienced Marketing Team. y Long gestation period of Contracts. y Lack of Brand Identity. y Lack of Diversification.
y

RECOMMENDATIONS
REBRANDING y DIVERSIFICATION y HIRING EXPERIENCED STAFF y TIE-UPS y INHOUSE DEVELOPMENT OF SOFTWARE y TAPPING NEW PLAYERS
y

xTHANK YOU