INFO SYSTEM ASSOCIATE {"to provide global service at competitive" "price"

SUBMITTED BY SUMAN, RAHUL, TARUN, KAPIL,DEEPAK, SUBMISSION DATE:25 AUG 2011

SUMMARY
THE INFO SYS ASS. WAS STARTED BY THREE

PROMOTERS. VENU, MADHAV,AND CHAND THEY ALL HAD HIGH PROFESSIONAL BACKGROUND WITH RICH EXPERIENCE IN THE BUSINESS VENU HAD A B-TECH (I T)AND MBA QUALIFICATION MADHAV HAD A M.TECH QUALIFICATON AND RICH BUSINESS KNOWLEDGE MR. CHAND HAD C.A AND M.COM QUALIFICATION

BUSINESS
THEY ESTABLISHED A VENTURE SOFTWARE

TECHNOLOGIES PARK OF INDIA ( STPI) IN VISHAKHA PATNAM SPECIAL ECNOMIC ZONE (VSEZ). SOME SERVICES OFFERED BY (ISA) WERE TELE-MARKETING TELE-BANKING DIRECT RESPONSE TELEVISON CUSTOMER SERVICE MANAGEMENT FOR INTERNATIONAL BANK SOFTWARE FIRMS

PRODUCTS
THE PROMOTERS WOULD LIKE TO START IT

AS A BUSINESS PROCESS OUT SOURCING (BPO) AND LATER THEY DECIDED TO FOCUS ON KNOWLEDGE PROCESS OUTSOURCING (KPO).

INVESTMENT
THEY INVESTED THE MINIMUM CAPITAL OF

RS . 3 CRORE WITH LOW INTEREST RATES. PROMOTERS CONTRIBUTE RS. 2 CRORES OFFICE FURNITURE AND DECORATION IS EXPECTED TO COST RS. 50 LAKHS. TECHNOLOGY AND SYSTEM COST WAS 150 LAKHS

MARKET ANALYSIS
THE USA IS THE MAIN MARKET FOR SOFTWARE

SERVICES . ONE THIRD OF THE TOTAL ITES-BPO EXPORTS FROM INDIA THERE IS AVAST SCOPE IN KPO SECTOR ALSO.KPO INDUSTRY IS EXPECTED TO REACH US $17 BILLION BY 2010, OF WHICH US $12 BILLION WOULD BE OUTSOURCED FROM INDIA IT SECTOR RECOGNISED US $ 3.9 BILLION IN 2003-04 WITH A GROWTH RATE OF 45.3% AND ESTIMETED TO GET REVENUE OF US $5.7 BILLION BY THE END OF FINANCIAL YEAR 2004-05.

MARKET ANALYSIS
REGARDING HUMAN RESOURCES ,INDIA HAS

COMPETITIVE ADVANTAGE OVER THE COUNTRIES. THERE ARE SEVERAL PRESTEGIOUS TECHNICAL UNIVERSITIES AND INSTITUTE OF WORLD CLASS,ONE OF THEM L.P.U INDIA PRODUCE OVER 75,000 IT GRADUATES AND OVER 20 LAKHS ENGLISH SPEAKING GRADUATE ANNUALLY.

STRATEGY
ISA TIE-UP WITH THE AMERICAN SYSTEMS

ASSOCIATES (ASA) WHO HAD A 10 YEARS EXPERIENCE IN RESPECTIVE FIELD BUSINESS VENTURE OPERETE FROM THE VISHAKHAPANTNAM CITY WHICH IS ONE OF THE FASTEST GROWING CITIES OF INDIA WITH A TOTAL POPULATION 15 LAKH MANAGEMENT TEAM HAS DESIGNED THE ORGANIZATIONAL CHART WITH THE MANAGING DIRECTOR, EXECUTIVE DIRECTOR (ED), AND FOUR MANAGERS UNDER THE (ED) OPERATIONS

STAFFING
INITIALLY THEY RECRUITE 60 EEMPLOYEES

ESTIMATED GRADUALLY 950 WITHIN 6

YEARS AND PLANED 2500 STAFF WILL BE RECRUITED IN THE 10th YEAR OF BUSINESS WITH 1900 SKILLED AND 600 SEMISKILLED PEPOLE.

IMPLEMENTATION
ISA DECIDED TO GIVE THE DAVID 2% IN

TOTAL GROSS PROFIT (ASA) COMPANY THE DEVELOPMENT COMMISSIONER PROVIDED ONE FLAT WITH 6000 SQUARE FEET FOR THE OPERATION OF THE BUSINESS.

RISK
IN BPO ,KPO INDUSTRY THE IMPORTANT

PROBLEM OR RISK IS HEAD HUNTING. THE POTENTIAL ENTRANTS IN THE BUSINESS MAY OFFER ATTRACTIVES COMPENSATION AAND FACILITIES TO THE SKILLED PEPOLE AND TAKE THEM TO THEIR VENTURES INFORMATION SECURITY IS ANOTHER CONSTRAINT IN THE INDUSTRY THE POLICY OF THE GOV. IS ALSO RISK IN THE BUSINESS

QUESTION
1.WHAT ARE THE QUALITIES OF MANAGEMENT SYSTEM? 2.DISCUSS SWOT ANALYSIS OF THE ORGANIZATION
3. WHAT ARE THE STRATEGIES TO BE FOLLOWED BY THE MANAGEMENT IN FUTURE?

THANKS
SATISFIED

OUR whole team make a big efforts for this first

group presentation.