Table of Contents

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Table of Contents

Title page Project Authorization letter Declaration Acknowledgement Preface List of illustrators Abstract Chapter-1 1.1 1.2 1.3 1.4 1.5 Chapter-2 2.1 2.2 2.3 2.4 2.5 Chapter-3 Introduction About IMRB International About Indian car industry About Indian LCV segment About Mahindra & Mahindra About Mahindra MAXXIMO Overview of the Study Objective of the study Scope of the study Need of the study Research methodology Limitations of the study Literature survey

3.1 Review of literature 3.2 Purpose of literature review Chapter-4 Analysis and findings Chapter-5 Recommendation & Suggestion Chapter-6 Conclusion Chapter-7 Bibliography Chapter-8 Appendix

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