Indonesia Social Media Landscape

2nd Report May 2011 Prepared by SalingSilang.com

a snapshot of Indonesian user behavior

 This 2nd report for Q1-2011 is a part of ongoing Indonesia social media reporting from SalingSilang.com The 1st one was released in Feb 22nd Short background: We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia
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 Social Media is not news organizations and not pretending to be With Social Media individuals now has the same tools and equipment (and sometimes audiences) to report news News organizations, journalists and decision makers are into social media as well as alays (indonesian youth segment)

Social Media is PEOPLE having CONVERSATIONS online

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Most persuasive format: Online Videos in 2011

There will be 3-4 more this year
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Co

Conversations / Social

Mainstream Media
Search
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rd Twitter Heat Map: http://aworldoftweets.frogdesign.com/

3 most active country

Twitter
Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

Tweets
47,091,983 *

Avg Tweet per Accounts

8.29 6.15

22,707,725

23,600,202

4.70

*The increase in Mar 2011, also due to new methods in capturing tweets in SalingSilang.com engine

Jan-11

Feb-11

Mar-11

Jan-11

Feb-11

Mar-11

Twitter Account
5,679,651 4,833,228 3,838,719

Jan-11

Feb-11

Mar-11

Indonesian Twitter Users: Located in Indonesia or using Indonesian Language

Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

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7.00%

Twitter Busiest Hours

25.67% of all tweets /day

6.00%

5.00%

Tweets

4.00%

3.00%

2.00%

1.00%

0.00%

Twitter: Indonesia Busiest Hour 18.00 22.00

Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

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20.00% 18.00% 16.00% 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% Monday

Busy Thurs

Active on weekend

Tweets

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Twitter: Indonesia Busiest Day: Thursday Indonesian does not stop tweeting on weekends
Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

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20.00% 18.00% 16.00%

Percentage of tweet produced

14.00% 12.00% 10.00%

Jan-11
8.00% 6.00%

Feb-11

Mar-11

4.00%
2.00% 0.00%

Twitter: Indonesia Busiest Cities

Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

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SalingSilang Twitter Trending Topic & Top Twitter Account: Feb 2011
Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 Word Cloud created with Wordle.net

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SalingSilang Twitter Trending Topic & Top Twitter Account: Mar 2011
Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 Word Cloud created with Wordle.net

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API Apps, 0.92% Ubersocial Twitter for BlackBerry Snaptu Tweete.net Tweetdeck Tuitwit Twitter Mobile Web Dabr Foursquare SocialScope 43.40% 11.36% 6.14% 5.49% 4.70% 4.62% 2.29% 1.34% 1.09% 0.89% Web, 12.10%

Mobile, 86.98%

Choice of Twitter Platform: Mar 2011

Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 Word Cloud created with Wordle.net

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4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct

20+ blogging communities

Blogger / Blogging
Indonesian bloggers has been around since early 2000. Theres limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, Pesta Blogger

4,664,951 4,131,861

4,867,934

4,992,446

Jan-11

Feb-11

Mar-11

Apr-11

5 million Indonesian Blogs in May 2011

SalingSilang Engine is crawling and tracking blogs (site with RSS) in Indonesian Languages (lang analysis) Add your missing blog at Direktori Blog SalingSilang at http://blogdir.salingsilang.com
Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

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Blog trending topics in Feb 2011

Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 Word Cloud created with Wordle.net

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36,358,100

Facebook

2nd globally

Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009 Currently Indonesian is the 2nd largest Facebook users in the world

female, 41% male, 59%

Facebook: Indonesian Male/Female Ratio

Source: Facebook.com

65+ 55-64 45-54 35-44 25-34 18-24 16-17 13-15

0% 1% 2% 8% 24%

89% is under 35

41% 13%
11%

Facebook: Indonesian User Age Distribution

Source: Facebook.com

Women
Single 19%
Single 19%

Married 10%
No info 56% In relationsh ip 11% Engaged 4%

No info 45%

Married 14% In relationsh ip 16%

Men
Engaged 6%

Facebook: Indonesian Users Relationship Status

Source: Facebook.com

http://fbdir.salingsilang.com
Source: SalingSilang.com Engine, Indonesian Facebook Page Q1 2011

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http://fbdir.salingsilang.com
Source: SalingSilang.com Engine, Indonesian Facebook Page Q1 2011

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 SalingSilang.com is making it easy for everybody to be always on top of things and never again missing out on whats hot online! To experience SalingSilang.com click to http://salingsilang.com

For more information and queries please contact:

PT Saling Silang, http://www.salingsilang.com Jl. Langsat 1 no 16, Kebayoran Baru Jakarta 12120, Indonesia
Didi Nugrahadi CEO didinugrahadi@salingsilang.com Twitter: @didinu BBM: 217442A8 Cell: +62 812 188 5000 Enda Nasution Managing Director enda@salingsilang.com Twitter: @enda BBM: 2172C0F6 Cell: +62 813 9487 1625
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