Q2.

Map the various decisions which Evans took under each of the 6 Thinking Hats described by Edward de Bono. White hat Facts & Information Entrepreneur makes statements of fact, including identifying information that is absent and presenting the views of people who are not present in a factual manner 1. Opening up Odeo Venture in partnership with Noah Glass Red hat Feelings & Emotions Entrepreneur states his/her feelings, exercising their gut instincts. In many cases this is a method for harvesting ideas - it is not a question of recording statements, but rather getting everyone to identify their top two or three choices from a list of ideas or items identified under another hat. 1. Mail order scheme for half year 2. Including the Marketing Co-ordinator at OReilly Media in the business 3. Launching Blogger Black hat Being Cautious Entrepreneur identifies barriers, hazards, risks and other negative connotations. This is critical thinking, looking for problems and mismatches. 1. Publishing co. 2. Pyra Labs 3. Bloggers Acquisition by Google 4. Trellix Yellow hat Being Positive and Optimistic Entrepreneur identifies benefits associated with an idea or issue. This is the opposite of black hat thinking and looks for the reasons in favor of something. 1. Web Development for HP, Intel Green hat New Ideas This is the hat of thinking new thoughts. It is based around the idea of provocation and thinking for the sake of identifying new possibilities. 1. Came up with the concept of downloading, sharing and listening to music and other audio through Blogs. (Podcasting)

 Blue hat The Big Picture This is the hat under which all participants discuss the thinking process. The facilitator will generally wear it throughout and each member of the team will put it on from time to time to think about directing their work together. 1. Williams was ready to sacrifice the concept of Blogger Enterprise which could earn them lots of short term profits and rather focused on the big idea of democratizing media (the consumer version).