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    Deepali Srivastava
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    Frooti was launched as a ready-to-serve mango drink in a green rectangular TetraPak packaging that was easy to carry and convenient. Although not the first mango drink, Frooti gained a large market share due to its refreshing mango taste and packaging. The tagline "Mango Frooti, Fresh and Juicy" helped strengthen Frooti's position as the market leader.

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    Frooti was launched as a ready-to-serve mango drink in a green rectangular TetraPak packaging that was easy to carry and convenient. Although not the first mango drink, Frooti gained a large market share due to its refreshing mango taste and packaging. The tagline "Mango Frooti, Fresh and Juicy" helped strengthen Frooti's position as the market leader.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as ODT, PDF, TXT or read online from Scribd
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    Download as odt, pdf, or txt
    14 views4 pages

    Bandana Marketing)

    Uploaded by

    Deepali Srivastava
    Frooti was launched as a ready-to-serve mango drink in a green rectangular TetraPak packaging that was easy to carry and convenient. Although not the first mango drink, Frooti gained a large market share due to its refreshing mango taste and packaging. The tagline "Mango Frooti, Fresh and Juicy" helped strengthen Frooti's position as the market leader.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as ODT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as odt, pdf, or txt
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    SUBMITTEDBY; BANDANAGAUTAM ROLLNO:FT111108 PGDM20112013

    INTRODUCTION FrootiwaslaunchedinagreenrectangularTetraPakas areadytoservemangodrink.Althoughitwasntthe firstmangodrink,Frootiquicklyacquiredalarge marketshare.Thepackagingplayedamajorrole behinditssuccess,sinceitcouldbecarriedeasilyand conveniently.Frootialsoprovidedarefreshingmango tastethattranslatedintoahugedemandforitself.The taglineMangoFrooti,FreshandJuicy,helpedthe brandstrengthenandconsolidateitspositionasthe leader.

    HISTORY FrootiwaslaunchedinagreenrectangularTetraPakas areadytoservemangodrink.Althoughitwasntthe firstmangodrink,Frootiquicklyacquiredalarge marketshare.Thepackagingplayedamajorrole behinditssuccess,sinceitcouldbecarriedeasilyand conveniently.Frootialsoprovidedarefreshingmango tastethattranslatedintoahugedemandforitself.The taglineMangoFrooti,FreshandJuicy,helpedthe brandstrengthenandconsolidateitspositionasthe leader. VISION

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