Scribd Logo
Upload

Welcome to Scribd!

  • 18 views

    Annexures Annexure 1: Rotated Component Matrix Rotated Component Matrix

    Uploaded by

    vikas_chopra_7
    The document contains three annexures related to analysis of factors influencing consumer purchase decisions for branded garments. Annexure 1 presents the rotated component matrix from principal component analysis, with six components identified. Annexure 2 provides names for the six factors based on the items loading on each, and their total variance. Annexure 3 shows the questionnaire used to collect consumer data on perceptions of branded garments related to brand, price, quality, status, trends, and advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Annexures Annexure 1: Rotated Component Matrix Rotated Component Matrix

    Uploaded by

    vikas_chopra_7
    18 views4 pages
    The document contains three annexures related to analysis of factors influencing consumer purchase decisions for branded garments. Annexure 1 presents the rotated component matrix from principal component analysis, with six components identified. Annexure 2 provides names for the six factors based on the items loading on each, and their total variance. Annexure 3 shows the questionnaire used to collect consumer data on perceptions of branded garments related to brand, price, quality, status, trends, and advertising.

    Original Description:

    Original Title

    ANNEXURES

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document contains three annexures related to analysis of factors influencing consumer purchase decisions for branded garments. Annexure 1 presents the rotated component matrix from principal component analysis, with six components identified. Annexure 2 provides names for the six factors based on the items loading on each, and their total variance. Annexure 3 shows the questionnaire used to collect consumer data on perceptions of branded garments related to brand, price, quality, status, trends, and advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    18 views4 pages

    Annexures Annexure 1: Rotated Component Matrix Rotated Component Matrix

    Uploaded by

    vikas_chopra_7
    The document contains three annexures related to analysis of factors influencing consumer purchase decisions for branded garments. Annexure 1 presents the rotated component matrix from principal component analysis, with six components identified. Annexure 2 provides names for the six factors based on the items loading on each, and their total variance. Annexure 3 shows the questionnaire used to collect consumer data on perceptions of branded garments related to brand, price, quality, status, trends, and advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 4

    ANNEXURES

    Annexure 1 : Rotated Component Matrix


    Rotated Component Matrixa
    Component
    1

    VAR00007

    .789

    .099

    .123

    .002

    .105

    -.038

    VAR00008

    .674

    .114

    -.199

    .031

    -.262

    -.096

    VAR00006

    .652

    .137

    .152

    .409

    -.086

    .143

    VAR00002

    .314

    .809

    -.113

    -.174

    -.131

    .019

    VAR00001

    .008

    .760

    .155

    .150

    .061

    .048

    VAR00013

    -.042 -.086

    .725

    .159

    .199

    -.223

    VAR00012

    -.066 -.175

    -.697

    .052

    .276

    -.050

    VAR00010

    -.040 -.037

    .010

    -.905

    .070

    .013

    VAR00009

    .332 -.437

    .116

    .454

    .241

    .137

    VAR00011

    .200

    .138

    .017

    .127

    -.797

    .173

    VAR00005

    .207

    .511

    -.052

    .151

    .607

    .092

    -.186 -.015

    -.310

    -.021

    -.135

    .781

    VAR00014
    VAR00003

    .201

    .326

    .238

    .338

    -.038

    .530

    VAR00004

    .473 -.229

    .487

    -.247

    .128

    .487

    Extraction Method: Principal Component Analysis.


    Rotation Method: Varimax with Kaiser Normalization.
    a. Rotation converged in 10 iterations.

    Annexure 2: Analysis of the Study


    1

    FACTORS

    NAME OF THE FACTORS

    ITEMS

    LOADS

    F1

    Quality

    07,08,06

    2.115

    F2

    Price

    02,01,13

    1.655

    F3

    Status

    12

    0.697

    F4

    Advertisement

    10,09

    1.359

    F5

    Trend

    11,05

    1.404

    F6

    Brand Value

    14,03,04

    1.798

    Annexure 3: Questionnaire
    I am a student of MBA IV semester and approaching you with this
    questionnaire to know your perception towards derivatives market. The
    information used would be used for academic purpose only. Please write the
    number of 'your choice against each statement.
    General Information
    Name (Optional): _________________________________

    Age: ______ Gender: ____

    Qualification: ___________________ Name of the Organization: ___________________


    Designation: ________________________ Experience: ____________________

    SCALE
    1. Strongly Disagree
    2. Disagree
    3. Neutral
    4. Agree
    5. Strongly Agree

    S.No.

    Strongly
    STATEMENTS

    Disagre
    e

    Strongly
    Disagre
    e

    Neutra

    Agree

    Agree

    1.
    2.
    3.

    Influence of brand name on


    Customers purchase decision?

    4.
    Expensive Branded garments are always

    5.

    fashionable.

    6.
    Expensive

    7.

    ready-to-wear

    garments

    are

    always of high quality.

    8.
    Garments that are endorsed by your favourite

    9.

    10.

    celebrities influence on buying decisions

    of Consumers?
    Advertisement of branded garments
    has a major influence on buying
    decisions of Consumers?

    11.
    12.
    13.

    This Shirt helps me express the I and


    within
    myself.
    Will you stick to the same product if their price is
    increased.

    14.

    You might also like