Professional Documents
Culture Documents
Advertising and Promotion: Seminar: Hard and Soft Sell or The Rational, The Creative' and The Postmodern
Advertising and Promotion: Seminar: Hard and Soft Sell or The Rational, The Creative' and The Postmodern
Advertising and Promotion: Seminar: Hard and Soft Sell or The Rational, The Creative' and The Postmodern
Seminar: Hard and Soft sell; or the rational, the creative and the postmodern
Rational
How is rational used?
Creative
What is creativity Creative Strategy Advertising Creativity
Creative Process
Immersion Digestion Incubation Iluminiation Reality or verification
Account Planning
Copywriters toolkit
Headline Over lines and Underlines Body Copy Subheads Call outs Captions Taglines Slogans Call to Action