Questionnaire

1. Do you like chocolates? Yes No 2. Have you heard of the chocolate brand Cadbury? Yes No 3. If yes, do you consume this chocolate brand? Yes No 4. Which is the chocolate brand that hits your mind first? Cadbury Nestle Amul Any Other 5. How often do you consume/ purchase this brand in a month? Once a week Twice a week Once in 2 weeks Once in a month 6. What type of Cadbury chocolates do you like? Milk Dark chocolate White Fruit and nut Caramel Wafer Others

7. What attracts you to Cadbury chocolates? Brand name Taste Price Packaging Flavors Advertisements Others 8. If you do consume other Cadbury products, why do you consume them? Brand name Price Packaging Advertisements Taste Others 9. How did you come to know of the brand Cadbury? Magazines Radio Word of mouth Newspapers T.V ads Others, please specify

10. Are you happy with the Cadbury brand? Yes No

11. Do you feel the advertisements of Cadbury are informative and attractive? Yes No

DO YOU LIKE CHOCOLATE?

YES 47

NO 3