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  • Speech of Elling Hamso (Part 1)

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    Mediation Fieldmarketing
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    Event ROI Methodology developed during 30 years 30.000 trained practitioners 22 disciplines, incl. Meetings 54 countries 50 books event ROI WEEK down hall, London 5 - 9 September. The Principle of Value Creation To influence participants to do someting which adds value to stakeholders at the lowest possible cost.

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    Speech of Elling Hamso (part 1)

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    Event ROI Methodology developed during 30 years 30.000 trained practitioners 22 disciplines, incl. Meetings 54 countries 50 books event ROI WEEK down hall, London 5 - 9 September. The Principle of Value Creation To influence participants to do someting which adds value to stakeholders at the lowest possible cost.

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    Attribution Non-Commercial (BY-NC)
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    23 views21 pages

    Speech of Elling Hamso (Part 1)

    Uploaded by

    Mediation Fieldmarketing
    Event ROI Methodology developed during 30 years 30.000 trained practitioners 22 disciplines, incl. Meetings 54 countries 50 books event ROI WEEK down hall, London 5 - 9 September. The Principle of Value Creation To influence participants to do someting which adds value to stakeholders at the lowest possible cost.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 21

    Event ROI Methodology

    Dr. Elling Hamso Managing Partner

    +47 90 12 24 18 elling.hamso@eventroi.org Linkedin: ellinghamso | Twitter: ehamso |Facebook: ellinghamso www.eventroi.org

    The Cleaning Franchise Story

    what exactly do you know that participants should do differently after the event in order to make more money?

    we have different categories of participants

    why dont they do that already?

    The Principle of Value Creation To influence participants

    to DO someting which adds value to stakeholders


    at the lowest possible cost

    ROI Objectives ROI Objective

    ImpactObjective ROI Objectives

    Behaviour Objectives ROI Objective

    Learning Objectives ROI Objective

    SatisfactionROI Objective and Learning Environment

    Target Audience Objectives

    ROI Pyramid

    ROI
    Impact Behaviour Learning

    Level 5 Level 4

    Level 3
    Level 2 Level 1 Level 0

    Information | Skills | Attitudes | Relationships

    Satisfaction and Learning Environment Target Audience

    ROI Methodology
    developed during 30 years
    30.000 trained practitioners 22 disciplines, incl. meetings 54 countries 50 books

    EVENT ROI WEEK


    Down Hall, London 5 - 9 September 2011

    www.eventroi.org

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