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  • CCD N Barista

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    Nikhil Verma
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    The document compares two types of coffee shops that target different demographics. Orange and dimly lit shops aim for a laid back atmosphere to attract students and young professionals. Red and green shops with bright lights go for a lively feel to draw in working professionals and youth. Both rely on sponsorships, promotions, tie-ups and contests rather than heavy advertising to build customer loyalty and retention through creative programs like stamp cards for free drinks.

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    Ccd n Barista

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    The document compares two types of coffee shops that target different demographics. Orange and dimly lit shops aim for a laid back atmosphere to attract students and young professionals. Red and green shops with bright lights go for a lively feel to draw in working professionals and youth. Both rely on sponsorships, promotions, tie-ups and contests rather than heavy advertising to build customer loyalty and retention through creative programs like stamp cards for free drinks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    12 views1 page

    CCD N Barista

    Uploaded by

    Nikhil Verma
    The document compares two types of coffee shops that target different demographics. Orange and dimly lit shops aim for a laid back atmosphere to attract students and young professionals. Red and green shops with bright lights go for a lively feel to draw in working professionals and youth. Both rely on sponsorships, promotions, tie-ups and contests rather than heavy advertising to build customer loyalty and retention through creative programs like stamp cards for free drinks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 1

    A lot can happen over coffee.

    Students/young urban professionals and Retired


    Logo, Colors and Image ORANGE Warm , Glow synonymous to Coffee. Dim lights - Laid Back Atmosphere

    Working Professionals & youth.


    Logo, Colors RED & GREEN Leadership &Passion for Coffee. Bright Lights lively

    Points of Comparison
    Sponsorship

    Promos in TV, press & Radio

    Tie ups and contests on youth based TV programs Friends

    Rely less on advertising and more of sponsorship & Strategic Alliances


    Partnership for co-marketing brands. Scrabble, Absolutely Everybody Barista Coffee card Free Beverage on 7 Stamps. Customer Retention Sense of Creativity circulated in cafe

    Ticket Sales of Events WWE, Bryan Adams, Elton John..


    Collaboration with youth Brands Scooty, Liril, HDFC debit card machines. Bollywood connection Cafe Citizen Card Discounts Deals. Special Offers, gifts and invitation. Variety to Offers Sugar Free Campaign Youthful image Caf Beat

    Collaborations

    Sales Promotion

    Literature

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