Questionnnaire

Market Survey For Lakme Products

Name Age Sex Address Contact No.

: : : : :

1. What inspire you to go for Lakme ? o o o o o Colour/Shades Price Packaging Versatility Others

2. Are You Brand Loyal to Lakme or you Switch To others too.? o Yes o No 3. Do you Think Lakme provides quality Products to its customers?

o Yes o No o Can,t Say

4. For Which Purpose you usually use Lakme Products ? o Eyes o Lip Colour o Face o Nail Enamel

5. According to you what kind of promotional activities can make Lakme reach customers in a better way which can increase there market share ? o Lucky Draws o Free Bonanza o Free sample Distibutions o Discount Coupons o Others 6. What do you think about the price level Of Lakme products?

o High o Optimum o Low

7. From Where do you purchase your product ? o Departmental store o Cosmetic stores o Drug/Pharmacy o Supermarket o Beauty Salon o Others 8 If not Lakme , then which other brand? o Revlon o Oriflame o Blue Heaven o LOreal o Lissome o Others 9. Are you aware of the new range of Lakme Products?

o Yes o No

10. How would you rate the Lakme products ? o Good o Very Good o Poor o Average o Cant Say

11. Do the Celebrity Endorsements in the Advertisements attract you towards the product ? o Yes o No

12. What changes you would like to see in the Lakme products? o More product range o More shades o Better packaging o All of the above

13. Will you Recommend Lakme products to Others ? o Yes o No