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    Brand Strategy

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    Obaid Ali
    This document discusses brand strategies including the role of brand names, developing brand strategies through corporate umbrella branding, family umbrella branding, range branding and individual branding. It also examines brand stretching based on market attractiveness and scope. Finally, it mentions the future of brands and challenges in new marketplaces.

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    Brand Strategy

    Uploaded by

    Obaid Ali
    24 views1 page
    This document discusses brand strategies including the role of brand names, developing brand strategies through corporate umbrella branding, family umbrella branding, range branding and individual branding. It also examines brand stretching based on market attractiveness and scope. Finally, it mentions the future of brands and challenges in new marketplaces.

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    This document discusses brand strategies including the role of brand names, developing brand strategies through corporate umbrella branding, family umbrella branding, range branding and individual branding. It also examines brand stretching based on market attractiveness and scope. Finally, it mentions the future of brands and challenges in new marketplaces.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    24 views1 page

    Brand Strategy

    Uploaded by

    Obaid Ali
    This document discusses brand strategies including the role of brand names, developing brand strategies through corporate umbrella branding, family umbrella branding, range branding and individual branding. It also examines brand stretching based on market attractiveness and scope. Finally, it mentions the future of brands and challenges in new marketplaces.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Brand strategies

    1. Role of brand name 2. Developing of brand strategy Corporate umbrella branding Family umbrella branding Range branding Individual branding 3. Brand stretching and market attractiveness Market attractiveness
    Low medium high

    low Scope of Brand Stretching

    med high

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    4. the future of brand, challenges for new market place.

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