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  • Impact of Culture On Branding

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    Shweta S
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    Global companies must balance standardizing their brand globally while customizing for local cultures and customers. They can appeal to local tastes, create online brand communities to co-create value with customers, and leverage cultural differences by weaving their brand essence into local societies.

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    Global companies must balance standardizing their brand globally while customizing for local cultures and customers. They can appeal to local tastes, create online brand communities to co-create value with customers, and leverage cultural differences by weaving their brand essence into local societies.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    15 views2 pages

    Impact of Culture On Branding

    Uploaded by

    Shweta S
    Global companies must balance standardizing their brand globally while customizing for local cultures and customers. They can appeal to local tastes, create online brand communities to co-create value with customers, and leverage cultural differences by weaving their brand essence into local societies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    IMPACT OF CULTURE ON BRANDING

    strive to maintain their defining brand identity, brand personality, brand images and brand elements across markets. task of balancing standardization with customization. global companies are learning about the unique needs of the customers in different markets along with the pressures of lifestyle, economic and cultural conditions.

    HOW?
    appeal to the local tastes and preference of customers. Creation of online discussion groups, and online brand communities is a firm step towards co-creating brand value with the customers. By weaving the brand essence into the societal fiber, brands can leverage cultural differences to their advantage.

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