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New Media Tactics & Strategies for Activists

Presented by Anthony Roberts, Jr. for C2EA Youth Action Institute (YAI) 11

Outline

Video
Introduction Power of the Internet

Toolbox
Youve Got the Power! 5 Steps to Creating Action & Change Activity Presentation of Actions & Change

Video

Introduction

A.S.,B.S. in Marketing
M.S. in Internet Marketing Activist for over 12 years YAI 09 participant C2EA Youth Caucus Co-Chair 09-10 C2EA Youth Caucus Communications Chair 10-11 Working in online arena (social/new media) for over five years Integral in the passage of the Kennedy Service Learning Act, SAFRA Act, Florida Clean Indoor Act

Power of the Internet

Web 1.0

Newsworthy

Media Outlets

General Public

Web 2.0 Visible to General Public

Newsworthy

Publish Content

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Broadtexter

Pros

Ease of use, setup

Scheduling of messages
Chat with member(s) Access from web or mobile

Cons

Open visible page 1 person able to admin. Possible info. change of

members

Joopz

Pros

Scheduled messages

Text reminders
Group messaging Secure messaging

Cons

Web ability to send messages

only

Change.org

Pros

Massive community of users

Ease of use service

Social sharing features

Cons

Grassroots Not prepared for attention

Posterous

Pros

Group/Sites

Ready in minutes
Social sharing features SEO

Cons

One you start, you cant stop Process of publishing content

Dropbox

Pros

Amount of storage

Cloud storage
Desktop agents Central location for info.

Cons

Uploading of revisions, staying current File management process

Facebook

Pros

Largest/oldest social networking site

Access to members
Groups/pages

Cons

Standing out from the crowd Delivering compelling info.

Twitter

Pros

Hashtags #

Tweetups
Lists Directories (wefollow.com)

Cons

Highest turnover of users Miss a day, miss the convo. Updates/conversations

Stagnant growth and devlopment

YouTube

Pros

Self-publishing of content

Tags/titles for SEO

Embed via HTML code Enhancement of message

Cons

Editing of content

QR Codes

Pros

Quick response codes

Share url, e-mail address, SMS or

QR Generators

text

Cons

Recognition by general public Use other than smartphone users Advance preparation required

Youve Got the Power! 5 Steps to Create Action & Change

1. Take a Stance

Find an issue or cause that you feel passionate about

Ensure that its ethically aligned with your personal ethics Know who you are up against

2. Know the Facts

Conduct through research on the cause and issue

Schedule interviews with insiders, influencers and gatekeepers Create a fact sheet containing key details

3. Rally the Troops

Solicit friends, colleagues and classmates that would join your efforts
Ensure you communicate plans to the team via their preferred method of contact

May it clear and easy for them to reach you and to be in the know

4. Organize

Create an execution strategy that includes:

Timeline Roles and responsibilities Requested outcome or ask Plan of action

5. Act & Report

Take action (power in #s)

Report on success or impact of campaign Outline necessary follow-up meetings and/or actions

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Activity: Social Action

Activity: Social Action

1.

Visit one of the sites listed as a resource or search for additional

Identify a HIV/AIDS specific issue in MI Determine which platform to use Formulate a plan of action Execute (if possible)

2. 3. 4. 5.

6.

Report back to group

Activity: Social Action Resources

Michigan Department of Community Health

AIDS Partnership Michigan Michigan AIDS Coalition

Michigan PWA
Detroit Community AIDS Library HIV/AIDS Resource Center

Questions
Anthony Roberts, Jr. 888-274-6621 anthony@arobertsjr.com