Presentation ON Videocon Group: Presented by Ajay Welke Priyanka Chavhan Neeta Joshi

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PRESENTATION ON VIDEOCON GROUP

Presented By AJAY WELKE PRIYANKA CHAVHAN NEETA JOSHI

Videocon Group
Founded : Founder Headquarter : Area served :

1979 Late Nandlal Madhavlal Dhoot Aurangabad, Maharashtra , India Consumer Electronics Home Appliance Components Mobile Phones DTH Petroleum Telecommunication CPT

Brands
Paramount Global Ltd., Sky Billion Trading Ltd., Videocon Global Ltd., :

Hong Kong
Hong kong United States Virgin

Islands
Powerking Corporation Ltd.,

Cayman Island

Its market share..

Its global partners

Tie - ups with global leaders

Strategic Alliances & Acquisition


Multibrand strategy- videocon/akai,1995

Electrolux Kelvinator, Videocon merger in 2006


Videocon: From market leadership to overall

brand consolidation Package from Airtel, Videocon, Alcatel Videocon's global strategy

Understanding videocon with the help of models


BCG Matrix

Stars (appliances) Cash Cows

Question marks (Entertainment) Dogs

(Oil and Gas division)

(leasing and finance limited)

Porters model

Industry

Videocon Industries Ltd M&A Summary


Videocon Industries Ltd has made 4 acquisitions

while taking stakes in 0 companies. Videocon Industries Ltd has 2 divestitures during this period.
Year Acquisitions Stakes Divestitures

2010
2009 2008

0
0 1

0
0 0

0
1 0

2007
2006 2005

0
1 2

0
0 0

0
0 1

Total

Competitive Advantage
Cost of production Largest distributed manufacturing base across

India - 12 facilities Managing a complex supply chain Backward integration Taking advantage of policy-friendly locations Wide product portfolio

Challenges and Criticisms


Competition in global CPT market Rapid adoption of LCD technologies

Political risk
A sharp drop in plasma and LCD prices Issue of breaking new ground in terms of

geographies The consumer really is not price sensitive today

Future prospects
Development in the following areas through R&D Plasma Television Multimedia TV Pure Flat Televisions Composite Home Entertainment system To work on better features, better quality & improved

reliability with reduced / low prices


Go for new segments & start manufacturing mobile

handsets and IT hardware

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