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    Tetat Costales
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    This document outlines the importance of audience analysis for effective public speaking and describes the stages of audience analysis. It recommends examining demographic traits like age, gender, and education level as well as situational factors such as audience size and setting. Speakers should consider the audience's existing knowledge, interests, and beliefs related to the topic, speaker, and occasion to ensure they relate their message appropriately.

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    This document outlines the importance of audience analysis for effective public speaking and describes the stages of audience analysis. It recommends examining demographic traits like age, gender, and education level as well as situational factors such as audience size and setting. Speakers should consider the audience's existing knowledge, interests, and beliefs related to the topic, speaker, and occasion to ensure they relate their message appropriately.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    5 views5 pages

    Audanalysis

    Uploaded by

    Tetat Costales
    This document outlines the importance of audience analysis for effective public speaking and describes the stages of audience analysis. It recommends examining demographic traits like age, gender, and education level as well as situational factors such as audience size and setting. Speakers should consider the audience's existing knowledge, interests, and beliefs related to the topic, speaker, and occasion to ensure they relate their message appropriately.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Audience Analysis

    Why is it important?
    Audiences are egocentric. (WIIFM?) Audiences will judge a speech based on what they already know and believe. To be an effective public speaker, you must relate your message to an audiences existing interests/concerns, knowledge, and beliefs.

    Stages of Audience Analysis


    Examine the demographic traits of the audience:
    age gender/sex racial, ethnic, or cultural background religious views group membership occupation, SES, education, intelligence

    Second Stage of Audience Analysis


    Examine the features of the audience unique to the situation:
    consider the size of the audience consider the physical setting consider the audiences disposition toward the:
    topic speaker (you) occasion

    Recap
    Questions to consider about your audience:
    What is your audiences experience with your topic? What terms and concepts will they probably not understand? What do you need to tell them so that they understand your meaning? What misconceptions might they have?

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