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    Contain of Marketing Planning

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    Anup Prasai
    The marketing plan document outlines the key components of an effective marketing strategy. It includes an executive summary that describes the products/services, target market, competitive advantage, and sales projections. It also involves analyzing the market situation through examining economic, technical, social, industry, competitive, and political factors. The plan discusses market segmentation, target markets, customer profiles and research findings. It establishes objectives, mission statements, and goals to guide the strategy. The strategy section defines pricing, product, placement, promotion, and other tactics. Finally, the plan provides budgets, timelines and an action plan for implementation and measurement of success.

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    Contain of Marketing Planning

    Uploaded by

    Anup Prasai
    11 views3 pages
    The marketing plan document outlines the key components of an effective marketing strategy. It includes an executive summary that describes the products/services, target market, competitive advantage, and sales projections. It also involves analyzing the market situation through examining economic, technical, social, industry, competitive, and political factors. The plan discusses market segmentation, target markets, customer profiles and research findings. It establishes objectives, mission statements, and goals to guide the strategy. The strategy section defines pricing, product, placement, promotion, and other tactics. Finally, the plan provides budgets, timelines and an action plan for implementation and measurement of success.

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    The marketing plan document outlines the key components of an effective marketing strategy. It includes an executive summary that describes the products/services, target market, competitive advantage, and sales projections. It also involves analyzing the market situation through examining economic, technical, social, industry, competitive, and political factors. The plan discusses market segmentation, target markets, customer profiles and research findings. It establishes objectives, mission statements, and goals to guide the strategy. The strategy section defines pricing, product, placement, promotion, and other tactics. Finally, the plan provides budgets, timelines and an action plan for implementation and measurement of success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    11 views3 pages

    Contain of Marketing Planning

    Uploaded by

    Anup Prasai
    The marketing plan document outlines the key components of an effective marketing strategy. It includes an executive summary that describes the products/services, target market, competitive advantage, and sales projections. It also involves analyzing the market situation through examining economic, technical, social, industry, competitive, and political factors. The plan discusses market segmentation, target markets, customer profiles and research findings. It establishes objectives, mission statements, and goals to guide the strategy. The strategy section defines pricing, product, placement, promotion, and other tactics. Finally, the plan provides budgets, timelines and an action plan for implementation and measurement of success.

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    of 3

    Contain of Marketing Planning 1.

    Executive Summary
    Brief description of products or services Define target market Competitive advantage Positioning statement Anticipated sales, profits and market share

    2. Market and Situation Analysis


    Economic Environment Technical Environment Socio Cultural Environment Industry Environment Competitive Environment Political Environment SWOT Analysis Market Segmentation Target Market & Segment Characteristics Market Research Findings i.e. Customer Profile, Customer Characteristics, Customer needs and wants.

    4. 5.

    3. Market Segmentation and Customer Analysis

    Objectives and Goals Where the business needs to be


    Mission Statement Objectives for volumes, sales, market shares, gross margins, net profit, return on investment Convert objectives to goals by assigning magnitudes and dates

    Strategies and Tactics "How to get there"


    Pricing strategy Product strategy Place strategy/Distribution Strategies Promotion strategy o Website: o Search Engines Optimizations: o Advertising: o Public Relations o Branding: o Sales Promotion/ Direct Marketing o Online Marketing

    6. Budgets
    Item Date Completion Cost Measure of Success

    Website build Paid search engine advertisement to increase exposure brochure printed and distributed Hoarding Board Glow Board Online Marketing Sales Promotion

    Grand Opening TOTAL

    7. Action Plan:
    Action Development of website website to key tourism sites Open website to public Test Market September Oct Nov Dec Jan Who

    Introduce business to businesses. Distribute brochure and special offers. Prepare Hoarding Board Web specials to be released on sites Grand Opening of B&B for local groups Submit advertorial to House and Garden and Beautiful Gardens Republish brochure Glow Board Design Web specials for feature days to be offered

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