Professional Documents
Culture Documents
Contain of Marketing Planning
Contain of Marketing Planning
Executive Summary
Brief description of products or services Define target market Competitive advantage Positioning statement Anticipated sales, profits and market share
4. 5.
6. Budgets
Item Date Completion Cost Measure of Success
Website build Paid search engine advertisement to increase exposure brochure printed and distributed Hoarding Board Glow Board Online Marketing Sales Promotion
7. Action Plan:
Action Development of website website to key tourism sites Open website to public Test Market September Oct Nov Dec Jan Who
Introduce business to businesses. Distribute brochure and special offers. Prepare Hoarding Board Web specials to be released on sites Grand Opening of B&B for local groups Submit advertorial to House and Garden and Beautiful Gardens Republish brochure Glow Board Design Web specials for feature days to be offered