PRODUCT MANAGEMENT

Presented By
Sanjog Kakade
&
Rakesh Yadav
MACHO Shaving Cream
Macho – For Gentleman look
INTRODUCTION
Growth Rate 23% in shaving cream

Male population above 18 more than 40 cr

Consciousness about look in male increasing

Shaving cream industry 1.5 billion

Brands in Indian Shaving
Cream
Godrej
Old Spice
Axe
Dettol
Vi John
Palmolive
Others
Gillette
Market Share
 Marketing Mix
PRODUCT

PLACE

PRICE

PROMOTION
Product- macho shaving
cream
Product Characteristics

• Rich long-lasting lather

• Cream with moisturizers
• Contains Lanolin for smooth shaving
• Pleasant fragrance
• Available in 20,50,70,100 gm.
 PRICE
Introductory pricing stratergy

Quantity in gram Price in Rs

20 gm Rs 16
50 gm Rs 37
70 gm Rs 52
100 gm Rs7o
PLACE(DISTRIBUTION)
 PROMOTION
Advertisement

Direct Selling

Use of wall painting, Hoardings

Special scheme like free blade

Giving 10% extra

 Positioning
For men having macho image

Mainly focus on youth

In saloons & hairdressers

 SWOT ANALYSIS
Strength Weakness
Better quality New in market

Special formulation Poor distribution

challenge

Affordable price
Mainly focused on youth

Effective promotion
stratergy
Opportunity  Threat
Large market Tough competition
from market leaders
High growth
Bargaining power of
suppliers
Constant demand
New entrance
Can be produce
various related Large number of
product – aftershave substitute products
available