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Advertising: Major Players & The Process of Making An Ad: Jeflin Hashim 331
Advertising: Major Players & The Process of Making An Ad: Jeflin Hashim 331
What we go thru
The process of Developing an ad Major players in advertising
1. Problem: Bad Breath, Unstartable Cars; Situation is portrayed worse 2. Solution: Breath mint, Automobile battery; Product is introduced 3. Consumption: Expressions of being euphoric; Brings Fascination 4. Solution: Gives the feather touch of comfort. In short, the product is portrayed to bring virtues of wonder
4 Divisions
Creatives way
Project Info Gathering Creative Development Pre-pre Production Shot-list and Production Estimate Approval Pre-production Production Post-production Editing Mastering & Duplication Media Placement
What is the promotion or advertising about? Why are you advertising it? Who are you advertising to? Background or History
Forms of Advertising to be used Information to be added Information to be avoided Tone of Voice Budget Timing Deadlines
Batten Barton Durstine Osborn Found in 1891 Headquartered in New York Major Clients: PepsiCo, The Economist, GE, At & t Noted for Raymonds Complete Man campaign in India(RKSwamyBBDO)
Wieden + Kennedy Found in April 1982 Registered at Portland, Oregon, USA Clients include: Honda, Microsoft, Nike, ESPN, P&G Noted for Nikes Just Do It campaign
James Walter Thompson Found in 1864 Subsidiary to WPP HQ: New York Clients: HSBC, Nestle, Cadburys, Ford, Shell etc Noted in India for Airtel and Pepsi Youngistan Campaign
TBWA Worldwide Found in 1970 Owned by Omnicom Group HQ: Midtown Manhattan, USA
Clients: Apple Inc., Adidas, Samsonite, Gatorade, Visa, SCB, Malayala Manorama, V-guard mous for Apples Think Different & Adidas Impossible is Nothing campaigns
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