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  • Kool Aid

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    Lisa Lee Hing-Wren
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    The document discusses the history and products of Kool-Aid. It details that Kool-Aid originated from Fruit Smack in the 1920s and was transformed into a powdered drink mix called Kool-Aid by Edwin Perkins in 1927. Over time, Kool-Aid expanded its product line beyond the original 7 flavors of drink mixes to include additional single flavors as well as other products like Twists, Ice Cream Bars, Jammerz, and Fun Fizz.

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    The document discusses the history and products of Kool-Aid. It details that Kool-Aid originated from Fruit Smack in the 1920s and was transformed into a powdered drink mix called Kool-Aid by Edwin Perkins in 1927. Over time, Kool-Aid expanded its product line beyond the original 7 flavors of drink mixes to include additional single flavors as well as other products like Twists, Ice Cream Bars, Jammerz, and Fun Fizz.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    114 views5 pages

    Kool Aid

    Uploaded by

    Lisa Lee Hing-Wren
    The document discusses the history and products of Kool-Aid. It details that Kool-Aid originated from Fruit Smack in the 1920s and was transformed into a powdered drink mix called Kool-Aid by Edwin Perkins in 1927. Over time, Kool-Aid expanded its product line beyond the original 7 flavors of drink mixes to include additional single flavors as well as other products like Twists, Ice Cream Bars, Jammerz, and Fun Fizz.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Kool-Aid

    Marketing for the Future

    Dianne Brown

    History of Kool-Aid
    The forerunner to Kool-Aid was Fruit Smack, which was sold via mail order in the 1920s. Edwin Perkins re-named the drink Kool Ade and then Kool-Aid in 1927, after removing the water and making it into a powdered form. By definition "Drink the Kool-Aid" means to become a firm believer in something; to accept an argument or philosophy wholeheartedly or blindly.

    Flavors of Kool-Aid
    Seven original 7 flavors Cherry Grape Lemon-Lime Orange Raspberry Strawberry Root Beer (Discontinued Single Flavors Black Cherry Tropical Punch Lemonade Pink Lemonade Rhubarb Cherry Watermelon

    Kool-Aid Products
    Kool-Aid drink mixes Kool-Aid Twists Mountain Dew Kool-Aid Ice Cream Bars Kool-Aid Singles Kool-Aid Bursts Kool-Aid Jammerz Kool-Aid Fun Fizz Kool-Aid Pop 'n Drop Kool-Aid Koolers (discontinued)

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