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    Sports Mktg-Nikhil Jadhav Roll No 28

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    niksfloyd
    This document discusses how Indian sports celebrities have been used in advertising to influence consumer behavior over time. It provides examples of early celebrities like Farokh Engineer promoting Brylcreem and CK Nayudu promoting Indian Tea. Later celebrities like Sunil Gavaskar, Kapil Dev, and Sachin Tendulkar endorsed a wide range of products from clothing to FMCG products. Rahul Dravid was part of Gillette's "The Best a Man Can Get" campaign along with other stars. Marketers partnered with these celebrities to target different segments of society and influence consumer choices.

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    Sports Mktg-Nikhil Jadhav Roll No 28

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    niksfloyd
    19 views7 pages
    This document discusses how Indian sports celebrities have been used in advertising to influence consumer behavior over time. It provides examples of early celebrities like Farokh Engineer promoting Brylcreem and CK Nayudu promoting Indian Tea. Later celebrities like Sunil Gavaskar, Kapil Dev, and Sachin Tendulkar endorsed a wide range of products from clothing to FMCG products. Rahul Dravid was part of Gillette's "The Best a Man Can Get" campaign along with other stars. Marketers partnered with these celebrities to target different segments of society and influence consumer choices.

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    This document discusses how Indian sports celebrities have been used in advertising to influence consumer behavior over time. It provides examples of early celebrities like Farokh Engineer promoting Brylcreem and CK Nayudu promoting Indian Tea. Later celebrities like Sunil Gavaskar, Kapil Dev, and Sachin Tendulkar endorsed a wide range of products from clothing to FMCG products. Rahul Dravid was part of Gillette's "The Best a Man Can Get" campaign along with other stars. Marketers partnered with these celebrities to target different segments of society and influence consumer choices.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    19 views7 pages

    Sports Mktg-Nikhil Jadhav Roll No 28

    Uploaded by

    niksfloyd
    This document discusses how Indian sports celebrities have been used in advertising to influence consumer behavior over time. It provides examples of early celebrities like Farokh Engineer promoting Brylcreem and CK Nayudu promoting Indian Tea. Later celebrities like Sunil Gavaskar, Kapil Dev, and Sachin Tendulkar endorsed a wide range of products from clothing to FMCG products. Rahul Dravid was part of Gillette's "The Best a Man Can Get" campaign along with other stars. Marketers partnered with these celebrities to target different segments of society and influence consumer choices.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 7

    SPORTS CELEBRITIES & CONSUMER BEHAVIOR

    Presented byNikhil Jadhav Roll no: 28

    Early Days..
    Farokh Engineer, the Brylcreem Boy

    C. K. Nayudu for Indian Tea

    Sunil Gavaskar
    Basically targeting the educated & rich section of the society Take the world in your stride Dinesh Suitings Sansperil Greenlands Godrej Hair Dye Cherry Blossom

    Kapil Dev
    Chandigarh Transitional period from Cinemas & Radio to TV Palmolive da jawab

    nahi Yehi hai right choice baby Pepsi Boost is a secret of my energy, our energy

    King of all TRPs Sachin Tendulkar


    Targeting all section of the society Band-Aid Visa & Pepsi Voice Boost Plethora of brand from FMCG products to banking

    Rahul Dravid & Gillette


    The best a man can get campaign roped in Tiger Woods, Roger Federer, Thierry Henry & Rahul Dravid

    An Error of judgement
    Opt out of captaincy, dropped from ODIs

    Mach - 3

    Conclusion
    Marketers basically looks at the consumer

    behavior Marketers needs to make a right decision in choosing the sports celebrity

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