TV Promotion: Music Industry Promotions (DJ2R 34) 1

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TV Promotion

Music Industry Promotions (DJ2R 34)

The TV sector is split into national TV stations / broadcasters such as: BBC, ITV, Channel 4 & 5, MTV, 4Music, Kerrang! TV & The Box And regional TV broadcasters such as: BBC Scotland, STV, BBC Wales, BBC Ulster, Central TV &Granada TV

Music Industry Promotions (DJ2R 34)

National TV can offer an artist great television exposure to large audiences (last weeks Jonathan Ross Show attracted 3.4 million viewers and featured both The Saturdays & The Red Hot Chili Peppers) through performances, interviews, guest presenter slots & video plays. The national music channels may not have the large viewing audience of the big channels they do however a target audience for music lovers.
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Regional TV broadcasters tend to have less opportunities for music promotion as very few have music based shows but many will carry entertainment features in news, arts & culture shows and may cover local artists when performing of promoting in the region as a story of local interest.

Music Industry Promotions (DJ2R 34)

TV Promotion Relationship

Program Producer/ Music Director


The Plugger

The Record Company

Music Industry Promotions (DJ2R 34)

The Pluggers Role!

Music Industry Promotions (DJ2R 34)

The Performance! The Interview! The Playlist! What does it mean?


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Although we have many more channels in the UK than ever before there is relatively few outlets for music programming available. Hence, when a performance is confirmed on a highly rated show all involved with the promotion are rightly proud of their efforts. This is why new music programs are treated so enthusiastically by the music industry
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