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MNC 100511091133 Phpapp01
MNC 100511091133 Phpapp01
MNC 100511091133 Phpapp01
"Indias computer scientists are among the leaders of companies worldwide." Bill Gates, Chairman, Microsoft Corporation
In this century India's economy will be larger than the United States. Bill Clinton, Former President of the United States
Multinational Corporations
Types
Multinational corporations (MNC) are often divided into three broad groups:Horizontally integrated multinational corporations Vertically integrated multinational corporations Diversified multinational corporations
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Multinationals have played an important role in globalization. Given their international reach and mobility, many countries, and sometimes regions within countries, sometimes compete with each other to have MNCs locate their facilities (and subsequent tax revenue, employment, and economic activity)within.
BPL
BPL is an Indian electronics company. The acronym stands for "British Physical Laboratories". It deals with consumer electronics (such as refrigerators and washing machines), mobile networks etc. The company was started at a time when the government had reserved many areas of business for the public sector BPL, CTVs have been the flagship business Over the years, BPL's growth has been subject to constant challenges Using its experience of the market and the consumer, BPL concentrated on importing technology, improving product quality, innovations and manufacture of electronic products that enhanced the quality of life
Onida
Onida, a leading television brand, is still well known for its brand mascot The Onida Devil and its punch line Neighbor's Envy Owners Pride. Onida launched its advertising campaign in the 1980s when owning a television set was considered a luxury, The mascot helped Onida gain substantial market share and brand recall among the customers and become one of the top three television brands in the country. In 1998, Mirc Electronics (the owner of Onida brand) decided to abandon the Onida Devil in its communication campaigns as the brand
Samsung
Samsung India is the hub for Samsungs South West Asia Regional operations Sports Marketing and Entertainment Marketing have been the key elements of the Companys Brand Marketing Strategy Samsungs uses state of the art automated manufacturing facilities highly
Samsung has been awarded as the Best Retailer of the year 2005 Samsung India commences exports of 'Made in India' Colour televisions to Western Europe A Second Production Line set up at Noida for the manufacture of Projection TVs in India
LG lifes good
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997. LG has been able to craft out in eight years, a premium brand positioning in the Indian market and is today the most preferred brand in the segment. In 2003, LG has emerged as the leader in Colour Televisions, Semi Automatic Washing Machines, Air Conditioners, Frost-Free Refrigerators and Microwaves Ovens. The company has achieved a turnover of Rs 6500 crore in 2004 and aims to touch a turnover of 10 Billion US Dollars by 2010 As on today, LG is the No 1 brand in the CTV
What Indian companies are now doing to regain their market share
Better Innovations to products Better pricing techniques Better positioning of the brand Following an aggressive marketing Trying to move the after sales service to a new level Segmentation of the product range by creating specific sub-brands
Advantages of MNCs
MNCs have become vehicles of technology to the developing countries Greater employment and career opportunities are provided by these MNCs. MNCs make commendable contribution inventions and innovations in the host country. to
Practice of MNCs bring to the host country, the latest technique in the field of management. Varity of goods and services produced for local customers.
Disadvantages of MNCs
MNCs create monopolies in the market and eliminate local competitors. MNCs may create depletion of resources due to its continues use by these overseas companies. MNCs generally carry out their R&D in their home country and supply to the host country. MNCs generally import huge raw materials due to its continuous use by these overseas companies. The problem of Dumping
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