Q5) Questionnaire Procter & Gambles New 24hour gum and tooth protection toothpaste 1. Gender: A).

. Male B) Female 2. Age (A) (B) (C) (D) 10-20 21-30 31 - 40 41-50

3. Have you used Procter & Gambles New 24hour gum and tooth protection toothpaste? (if no go to question 5) (A) YES (B) NO 4. What was your experience with P & G toothpaste? Poor 3, -2, -1, 0, 1, 2, 3 Excellent

5. What is your preferred method of shopping? (A) Online (B) In Stores 6. How often do you brush in a day on an average? (A) O n c e a d a y (B) Twice a day (C) More than twice a day

7) How much on average do you Spend on toothpaste at a time? (A) $2.00 $5.00 (B) $5.00 $7.50 (C) $7.50 $10.00 (C) $10.00 +

8) Whats the most important factor that you consider when purchasing toothpaste? (please rank 1 to 5, 1 being the most preferred). 1. 2. 3. 4. 5. Price Brand value Flavour Freshness factor Family influence __ __ __ __ __

9) On a scale of 1 to 5, Please Rate the following toothpaste brands based on the quality Perceived? (1 being poor and 5 being excellent
A). P & G 24hr b). Herb Fresh C). Colgate D). Sensodyne

1, 1, 1, 1,

2, 2, 2, 2,

3, 3, 3, 3,

4, 4, 4, 4,

5 5 5 5

10) Which toothpaste do you use most frequently? ( please tick the preferred brand)
A). P & G 24hr b). Herb Fresh C). Colgate D). Sensodyne ( ) ( ) ( ) ( )

11) On a Scale of 1 to 5, how well do you rate Procter & Gambles New 24hour gum and tooth protection toothpaste (1 being poor and 5 being excellent) A) B) Gum and teeth protection Cost 1, 1, 1, 1, 2, 2, 2, 2, 3, 3, 3, 3, 4, 4, 4, 4, 5 5 5 5

C) Taste D) Refreshment

Thanks for taking your time and please dont forget to collect your free gift.