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3.5

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Study on the Sportswear Consumption Behavior of Male College Students

DAI Bin-hui GAO Wei
With the male college students in Tianjin as the objects and based on questionnaires, this paper analyzes the source of information on sportswear, purchasing elements, acceptable prices, shopping places and
shopping companions, draws a conclusion of the characteristics of the sportswear consumption behaviors of
male college students and offers marketing suggestions to the sportswear manufacturers.
sportswear; consumption behaviors of college students; questionnaire; clothing marketing
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2015 4 900 t

Global Industry Analysis

2015 4 900 t

2010 5

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