Siam University

SIAM UNIVERSITY

Balanced Scorecard

An application of balanced

scorecard as a technique for

university improvement

. 11

Balanced Scorecard

Dr. Wannarat Wattananimitkul @ 2003

Siam University

Dr. Wannarat Wattananimitkul (

Faculty of Business Administration, Siam University

235 Petkasem Road, Phasicharoen, Bangkok 10163
Tel. (662) 457-0068 FAX (662) 457-3982, 467-3174

Abstract

Balanced

Scorecard

Balanced Scorecard

Dr. Wannarat Wattananimitkul @ 2003

Siam University

Quality assurance in education is one of the most critical issues of university

management. Every university in Thailand puts substantial efforts into the task of
performance assessment, and in some cases encourages subsequent endeavors in
establishing quality indicators. The focus of this article is, therefore, to present a case
for an academic department where the balanced scorecard is applied for fostering its
sustainable departmental improvement. It reveals the way in which the managerial
technique initially exercised for improvement in the corporation sector facilitates
educational management. Particular interest is how the university can use such a
technique at the operating level leading to its mission achievement.

Balanced Scorecard

Dr. Wannarat Wattananimitkul @ 2003

Siam University

Balanced Scorecard

Dr. Wannarat Wattananimitkul @ 2003

Siam University

()

(.)

Balanced Scorecard

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Dr. Wannarat Wattananimitkul @ 2003

Prof. Robert S.
5

Siam University

Kaplan

Dr. David P. Norton Harvard

Business School

.. 1996 (Kaplan Norton, 1996)

Balanced Scorecard

BSC

BSC

Balanced Scorecard

Dr. Wannarat Wattananimitkul @ 2003

Siam University

Balanced Scorecard
Balanced Scorecard (BSC)

(Key Performance

Indicators)

BSC

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Dr. Wannarat Wattananimitkul @ 2003

Siam University

()

Balanced Scorecard

Dr. Wannarat Wattananimitkul @ 2003

( )

Siam University

BSC
4

(Coronel &

Evans, 1999)
Balanced Scorecard

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Dr. Wannarat Wattananimitkul @ 2003

Siam University

BSC Diageo,
Nationwide, Ericson

Mobil Oil

Open University,

Glasgow Caledonian University, Napier University,

University of California

Ohio State University

(
)

BSC

BSC

SCB

BSC

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Dr. Wannarat Wattananimitkul @ 2003

10

Siam University

Balanced Scorecard

BSC

4 BSC
4

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Dr. Wannarat Wattananimitkul @ 2003

11

Siam University

(1-3
1 )

Benchmark

BSC

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Dr. Wannarat Wattananimitkul @ 2003

12

Siam University

1.
(

()

2.
(
)

3.
()

4.
()

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Dr. Wannarat Wattananimitkul @ 2003

13

Siam University

/ /

/

-

BSC

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Dr. Wannarat Wattananimitkul @ 2003

14

Siam University

BSC

Benchmark

(2544)

2. : .

(2546)

Key Performance Indicators:KPIs.

(The Balanced Scorecard).

Coronel, P. & Evans A. (1999) The Balanced
Scorecard in Faculties Management for internal
management and external benchmarking

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Dr. Wannarat Wattananimitkul @ 2003

15

Siam University

Kaplan R. S. and Norton, D. P. (1996). Using the

Balanced Scorecard as a Strategy Management
System Harvard Business Review, Jan.-Feb. P. 7585.
http://www.onesqa.or.th
Balanced Scorecard
http://www.qpronline.com/balancedscorecard/balanced_sc
orecaard_intro.html
The University of Edinburghs Balance Scorecard
http://www.planning.ed.ac.uk/BSC/

Balanced Scorecard

Dr. Wannarat Wattananimitkul @ 2003

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