Dear Students, I am herewith forwarding the link [http://tinyurl.

com/Green-consumer-study] to an on line survey on green consumption behavior among Indian B-school students. The aim of the study is to understand the factors that influence the purchase of Green (eco-friendly) products (taking specific case of electrical goods in current study) among the Indian consumers. The study is of great importance to the progressive research in the marketing domain about the acceptance of Green products and the results of the study will be of immense importance for the marketer in order to propagate the green offering to the consumer by specifically working on the factors which significantly influence the purchase behavior. I am also forwarding the mail i.d. (Ansh Gupta <fpm10004@iiml.ac.in>) of Mr. Ansh Gupta (Doctoral Student, Marketing Area, IIM Lucknow Mob: +91-91 98 62 28 48) in case you want to learn more about the study (why it is done?, how it is done?, how is analysis done? Where and how it will be used? Etc.). There is also a chance for all those who participate in the survey to win a lucky prize worth Rs.500, which will be decided through a lucky draw. Dr.Shalini Nath Tripathi Faculty- Marketing area Jaipuria Institute of Management Lucknow.