TTHE HE S SECRETS ECRETS O OF F

MMICROSOFT ICROSOFT
By: Maricka Burke By: Maricka Burke
1975 1975 1979 1979 1981 1981 1984 1984 1985 1985 1995 1995 2001 2001 2006 2006
PauI AIIen
and BiII
Gates
Introduce
BASIC
PauI AIIen
and BiII
Gates
Introduce
BASIC
Microsoft
introduce
DOS
Microsoft
introduce
DOS
Microsoft
introduce
Word 2.0
Microsoft
introduce
Word 2.0
Word
Perfect is
founded
Word
Perfect is
founded
AppIe
introduce
MAC
AppIe
introduce
MAC
Microsoft
introduces
Windows 95
Microsoft
introduces
Windows 95
Microsoft
introduce
Windows
XP
Microsoft
introduce
Windows
XP
Microsoft
introduces
Windows
Vista
Microsoft
introduces
Windows
Vista
Microsoft Chronology Microsoft Chronology
omination omination
Can they ever be beaten? Can they ever be beaten?
Microsoft Microsoft
LoyaIty
CompatibiIity
Cost of
impIementing
changes
Price
/vantages of Competitors /vantages of Competitors
- Compatibility.
- Distribution channels - no one wants it!
- Trust.
isa/vantages of Competitors isa/vantages of Competitors
- Less prone to viruses.
- Linux and Sun OS are free of charge.
- I.T. experts claim they are better.
Search Engine Market Share Search Engine Market Share
0%
10%
20%
30%
40%
50%
60%
70%
Google Yahoo MSN Other
64%
23%
8%
5%
Market Share
Google
Yahoo
MSN
Other
Source: Hitwise
Recent News Recent News
- European Union fines Microsoft for anti-
competitive behaviour.
- Microsoft's fails at their attempt to purchase
Yahoo.
- If Microsofts attempt was successful it would
have given them an overall market share of
31%.
Further evelopments Further evelopments
- Mobile software.
- Increase search engine share.
- Business software.
Conclusions Conclusions
- Microsofts technology has never been
technology alone.
- Operating Systems are truly its Cash Cow.
- Microsoft has the money to enter different
markets and eventually become leaders.