Delta model & lock-in

Presented by Hax and Wilde

Lock-in is where an organisation achieve a proprietary position in its industry; it becomes an industry standard The Architecture of the industry is built around the dominant player Other businesses have to conform/relate to that standard If other organisations choose to provide services differently, they run the risk of a loss of credibility

Factors to achieve Lock-in

Size or market dominance Likelihood of setting of standards early in life cycles of market Self-reinforcing and escalating after achieving of the position Rigorous insistence on the preservation of that lock-in position.