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    Huzefa Furniturewala
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    The document discusses the importance of market understanding in developing a successful business strategy. It explains that market understanding involves analyzing where the business is today, where it wants to go, and how it will get there. This includes understanding the business arena by segment, how to compete through competitive strengths, and setting strategic market priorities to shape the business direction at a high level and execute the direction effectively.

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    The document discusses the importance of market understanding in developing a successful business strategy. It explains that market understanding involves analyzing where the business is today, where it wants to go, and how it will get there. This includes understanding the business arena by segment, how to compete through competitive strengths, and setting strategic market priorities to shape the business direction at a high level and execute the direction effectively.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    8 views2 pages

    Ccbs Class Part

    Uploaded by

    Huzefa Furniturewala
    The document discusses the importance of market understanding in developing a successful business strategy. It explains that market understanding involves analyzing where the business is today, where it wants to go, and how it will get there. This includes understanding the business arena by segment, how to compete through competitive strengths, and setting strategic market priorities to shape the business direction at a high level and execute the direction effectively.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 2

    The Role of Market Understanding in Business Strategy Development

    Why Do I Exist
    Where Do I Want To Go Where Am I Today

    How Do I Get There? Which Path Should I Choose?

    Where to Compete Segment business arena

    How to Compete

    What VDS

    Comp Strength

    Strategic Market priorities

    Att.

    Source: cbbs mdp iima

    Market Understanding: The Level 3 View


    Shaping business direction
    Business Strategy Dimension of Marketing INPUT function Functional Marketing Strategy Dimension of Marketing OUTPUT function Operating Marketing Dimension of Marketing HOW of Market Place Action WHAT of Market Action WHY / WHAT of Business Direction

    Level 3

    Executing business direction

    Level 2

    Level 1

    S Ramchander Value Spiral

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