The vibrant orange colours and flame illustrations imply that in the particular episode(s) advertised, there will

be the event of a fire.

The black background of the poster holds sinister connotations of death, and the red colours in the flames connote violence and blood.

The only titles used are the poster slogan, the date of the episode and the channel. The minimum amount of information is provided to allow individuals to concentrate on the main poster image.

The logo of the channel that the soap opera broadcasts on is used instead of the full channel name. This is used because people are familiar with popular television channels and by being able to use a channel logo on its own, it shows that the soap is also well-known.

The font used is very basic and easy to read. The words are printed in black on top of a white strip. This is done to draw attention to the writing as the bright colour stands out from the darkness of the poster.

The word forever is used to exaggerate the effects of the event. The phrase change Hollyoaks forever makes watching this particular episode unmissable.