9/21/11

o provide participants with an introduction to relevant T Internets demographics & markets o provide participants with a guide for planning & T designing a good website o provide participants with key concepts of Search T Engine Marketing

Maita Herce Siquijor President Architerra Manila Properties msiquijor@residencesmanila.com www.architerra.org www.condoinmanila.com
All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author

The Philippines has the largest population of Internet users as of March 31, 2011.
Source: Realtor.com All Rights Reserved: No part of this material may be reproduced without the express permission of the author
All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

9/21/11

Total Facebook Users: 26 488 600 Position in the list: 7 Penetration of population:26.52% Penetration of online population: 89.19%

http://www.socialbakers.com

Age group from 18-34 years old form 63% of the FB users population.
All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author

www.undertheromansun.com
All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

9/21/11

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

Elements of a Credible Online Profile

Improve Profile Credibility

Taken from actual sites selling DMCI Projects

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

Who Will Toot Your Horn?

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

9/21/11

If You Do, Speak Only Truth!

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

Item Hosting

Examples Dreamhost.com HostGator.com

Cost (USD) Range $8.95-$99/month $3.96-6.36/month (single domain to unlimited domains hosting) $9.99/yr (.com) $1.99-17.99/yr. (.info, .co) Most are free, some with premium memberships $15/hr-$1380/month!

Domain Name Registration Ad Sites subscription

GoDaddy.com, DomainPeople.com, DotPh.com Sulit.com.ph AhYer.com iProperty.com

SEO Services: Consultancy

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

9/21/11

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

9/21/11

https://adwords.google.com/select/KeywordToolExternal

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

9/21/11

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

AllAll Rights Reserved: No part of this material may be reproduced without the express permission of the author Rights Reserved: No part of this material may be reproduced without the express permission of the author

9/21/11

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

9/21/11

Site: http://AdWords.Google.com
All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author AllAll Rights Reserved: No part of this material may be reproduced without the express permission of the author Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

9/21/11

Content for SEO & Engagement

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

Promote Content via Social Media

Social Media Strategy

The Internet is Human

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

10

9/21/11

Promote Content

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

WebsiteGrader.com

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author

11

9/21/11

Source: http://help.hubspot.com/articles/Best_Practice/How-to-optimize-your-website-for-mobile
All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

Maita Herce Siquijor President Architerra Manila Properties A division of La Maisonette Manila Inc. msiquijor@residencesmanila.com www.architerra.org www.condoinmanila.com
All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author All Rights Reserved: No part of this material may be reproduced without the express permission of the author

12