Dabur India Ltd.

Group 6

Facts
Established in 1884 by Dr.S.K.Burma as a trading company.

By 2007 dabur manufactured over 450 products,which it sold in the domestic market through a network of 1.5 million retail outlets,47 clearing and forwarding locations and 5000 distributers.
Sales turnover -22.6 billion for year ending march2007

Dabur India Ltd was among the top 10 CPG(consumer packaged goods) companies in India by revenue.
Dabur was attempting to become an international company.

 Dabur had 4 business units: consumer care , healthcare , foods business and international business.
It had 8 manufacturing plants in India. The company mainly positioned on heath n wellness ensured future growth in the Indian CPG market. It is unique than its peers:1) products are ayurveda derivatives. 2)priced and targeted at the mass market 3)transitioned from family run company to being fully managed by professionals

problems
CPG was a local business dominated by small indigenous players. Growth was driven largely by price increases rather than by volume. The supply chain was underdeveloped ,logistics were costly and challenging. Its domestic competence was its ability to identify consumer needs , develop localized products and create niches to drive long term growth. Nigeria market was incompetent

Solutions
Dabur should first concentrate on domestic market Adapt to changes towards the growing needs of the customers Face competition in progressive retail market Improve supply chain management efficiency Focus on core ayurvedic forms of their products

Thank you