About Hero Honda

Hero Cycles(indian) and Honda(japan) merged to form Hero Honda in 1984 worlds largest two wheeler manufacturer for the last 10 years consecutively The Dhak Dhak image of Hero Honda has touched the hearts and strings of everyone across the nation Market share of 60% in motorcycles and 43% in two wheelers Honda recently sold off its stake of 26% in the Hero Group

Key persons
Mr. Brijmohan Lall Munjal Chairman

Mr. Pawan Munjal Managing Director & CEO

After 26years of Patnership

It split up and rebanded to

Hero
Hum Main Hai Hero.

Hero
In Dec 2010, the Hero Group and Honda, the Japanese automobile firm agreed to bring to an end their two-and-a-half decade old relationship On August 9, 2011, Hero Motocorp unveiled its new logo at the O2 arena on the bank of the Thames. The launch timing of August 15th is also a reminder of the historic day when we (India) became 100% Indian

 Re-designing the brand identity including the brand architecture, name, logo and positioning has been accomplished by Wolff Olins Hero in 3D, the logo even has a triangle, trapezoid and a parallelogram in the first letter of its name. The sharp edge of the logo depicts the style, engineering, innovation and connection with the new brand. Pawan Munjal, MD & CEO, Hero MotoCorp said, Through this we shall establish a new paradigm.

COST
Hero bought the Japanese auto maker's entire 26% stake in Hero Honda for Rs 3,841.83 crore (US $855 millons), and renamed the company

Hero`s plans
International expansion to 30countries The company aims to surpass the 10m units annual sales, with a $10b turnover in five years. Reinforcement of the brand and smooth transition from being Hero Honda to just Hero.

Affect for Hero Group?

Customers: Hero Honda has built its massive customer .The fact that there wouldnt be any Honda after 2014 Communication: communication too is important for the top of the mind recall for customers, isnt it? Now Desh Ki Dhadkan to Hum Main Hai Hero. Competitors: Now Honda became one of competitor

Advantage
It can expand sales to other countries Improve in Techologies