MAHATMA PHULE EDUCATION SOCIETY.

PRODUCTION MANAGEMENT

GROUP NAME :

HONDA ROCKERS.

MEMBERS NAME :
NAME

ROLL.NO

RAHUL KARALE VIVEK NAIK CHITRANG MANJREKAR ARIF SHAIKH SHUSHANT MORE ABHIJEET KUNDAN NIKHIL MOHITE

SIDDHANT SALGAONKAR

21 33 27 41 30 25 61 62

PROJECT ON :

HONDA INSIGHT
A HYBRID CAR

INTRODUCTION
A Hybrid Car Debuted in 2010 Cheaper Price So called Mild - Hybrid More engaging to drive than a Prius

BACKGROUND
The idea of hybrid cars was to save

the environment Used electricity and gasoline both simultaneously as fuels Give an extensive mileage

THE PRODUCT
1. The Core Product 2. Actual Product 3. Augmented Product

The Core Product

Body Styles, Trim Levels, and Options Powertrains and Performance Safety

Interior Design and Special Features

Driving Impressions

Actual Product
Automatic climate control Remote keyless entry Power windows Power door locks Power outside mirrors Tilt-and-telescope steering column - AM/FM/CD audio system with two speakers, with AUX audio input

Styling
1 Look Fast Aerodynamic Design

Futuristic Styling
Distinctive LED brake lights 2 Hybrid Inner Life Impressive audio system Design of the seats for max space Classy multi-informational display 3 Efficiency Einstein Boost fuel efficiency Improved motor assist system 1.3 liter engine capacity

Augmented Product
Additional services and warranty

services Providing a complete auto care solution to its customers 24-hour road side assistance, tire changing facility and towing service Provides genuine spare parts at the market rate

CONVERSION PROCESS
Assembled at the Honda factory in

Suzuka, Japan Are aluminum-bodied Aerodynamic fuel-saving shape

DIAGRAM

DIAGRAM

VALUE ANALYSIS
Environment Friendly Hybrids, but Costly No revenues except from the sale of the

vehicle Analysis can focus on the initial outlay, the annual operating costs, the cost of fuel, and the salvage value The most successful hybrid - Toyota Prius

CONCLUSION
Honda is gaining new market share

especially in the hybrid car market. According to many speculations and forecasts, one-fifth of the total hybrids sold in the next year will be Honda manufactured. The new model of Honda hybrid car, Insight is speculated to be sold the most as it has a high mileage and many experts have given rating to the car.