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  • 2011 Assgnmt

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    Aashish Pathan
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    The document outlines assignments for an Integrated Marketing Communications course. Students are asked to develop integrated communication strategies in groups for one of several provided products or causes. They must present a written draft and group presentation within the allotted time frame. The strategies should use creative approaches across various media like outdoor, internet, broadcast, direct marketing, print, and ambient options. The goal is to promote adoption of the item or overcome challenges it faces in the market.

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    The document outlines assignments for an Integrated Marketing Communications course. Students are asked to develop integrated communication strategies in groups for one of several provided products or causes. They must present a written draft and group presentation within the allotted time frame. The strategies should use creative approaches across various media like outdoor, internet, broadcast, direct marketing, print, and ambient options. The goal is to promote adoption of the item or overcome challenges it faces in the market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    21 views1 page

    2011 Assgnmt

    Uploaded by

    Aashish Pathan
    The document outlines assignments for an Integrated Marketing Communications course. Students are asked to develop integrated communication strategies in groups for one of several provided products or causes. They must present a written draft and group presentation within the allotted time frame. The strategies should use creative approaches across various media like outdoor, internet, broadcast, direct marketing, print, and ambient options. The goal is to promote adoption of the item or overcome challenges it faces in the market.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    NIILM- CMS

    Greater Noida
    ----------------------------------------------------------------------------------------------------------------------------------------------------------Program: PGDM 2010-2012 Course: Integrated Marketing Communications IMC-Assignments

    I The desired outcome of this exercise should be evolution of a strategy to promote adoption. An integrated communication strategy needs to be spawned in order to lift the sagging fortunes of the product/ service. How to rewrite the success story? Or what best the challenger can do in this scenario. A written draft, followed by group presentation is expected by the faculty within the stipulated time. The Goa Cashew Feni Finishing School How to make potato a part of celebrity culture? A campaign for promoting wigs. No excuse for domestic abuse Police service- How to overcome years of entrenched beliefs? A campaign for an organic food restaurant. How to promote bollywood movies in Pakistan. Promoting scholarships targeted at pre- university students. Wood- Apple Juice

    II- In order to germinate the creativity seed an integrated campaign needs to be developed by the student group for being favorably evaluated for this assignment. The themes have been given below1. 2. 3. 4. 5. Contemporary meaning of beauty. Discouraging open toilet culture. Adoption of old aged single. Conservation of energy. Racism & discrimination.

    Creative need to be for following media optionsOOH Internet Broadcast Direct Marketing Print Ambient.

    III- Analyzing advertising

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