Granny’s Day Out

How Are We Doing?

We are committed to providing you with the best shopping experience possible, so we welcome your comments. Please fill
out this questionnaire and return it to our shop assistant. Thank you!

For each item identified below, tick the box corresponding to the answer that
best fits your judgment of its quality.

My gender : Male Female

My nationality :

My age group : below 15 15 – 22 23 – 30 31 – 38 above 38

Strongly agree
Disagree
disagree
Strongly

Neutral

Agree
Rate questions on a scale of 1 to 5.

1 2 3 4 5

I am a vintage fashion lover.

There is a good range of products.

The products sold are of good quality.

The pricing is reasonable and affordable.

I am happy with the pricing of the products

The shop layout is attractive.

The shop is accessibly located.

The shop is a good place to source for vintage items.

The idea of this shop is innovative.

The shop assistant was courteous to me.

The shop assistant was helpful to me.

10/14/2008 Target Audience Profiling Questionnaire

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 The shop assistant was knowledgeable in history of the
products.

History/background of the vintage product is important

to me.

My overall shopping experience was good.

I will recommend this shop to someone.

I believe Granny’s Day Out deserves my loyalty.

Over the past year, my loyalty to Granny’s Day Out has

grown stronger.

Granny’s Day Out values customers and relationships

ahead of short-term goals.

1. I learnt about Granny’s Day Out from : magazines

friends

web-sites

joint promotions

others, please state :

________________________________

2. I am interested in the following vintage clothes, please state era:

products (tick all that apply) :
_______________________________

accessories

bags

shoes

others, please state :

________________________________

3. I am shopping for : myself (Proceed to Qn 4)

others (Proceed to Qn 7)

10/14/2008 Target Audience Profiling Questionnaire

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 myself and others (Proceed to Qn 4)

4. I buy vintage items for (tick all that Work

apply):
special events

casual wear

collection

re-sales

education purposes

others, please state:

________________________________

5. My budget for a piece of vintage less or equal to $50

clothing/shoes/bag:
$51 - $100

$101 - 150

more than $150

6. My budget for a piece of vintage less or equal to $50

accessory:
$51 - $100

$101 - $150

more than 150

7. Other promotions I would like to see in loyalty discounts

this shop :
loyalty cards

joint promotions

free gifts with purchase

others, please state :

________________________________

8. Do you purchase vintage items over the Yes (Proceed to Qn 9)

internet?
No (Proceed to Qn 11)

9. Why do you purchase over the internet? convenient

(tick all that apply)

10/14/2008 Target Audience Profiling Questionnaire

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 reliable

ease of payment

more variety

better quality

available stock

prompt delivery service

trusted seller

others, please state:

Proceed to Question 10

10. Do you prefer shopping over the internet Yes, please state reason:
to shopping at Granny’s Day Out?

No, please state reason:

Proceed to Question 12.

11. Why do you not buy over the internet? security issues
(tick all that apply)
no credit/debit cards

high delivery/freight charges

slow delivery

problems encountered during online

transaction

bad experience

website takes long time to load

no access to internet

others, please state:

10/14/2008 Target Audience Profiling Questionnaire

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 __________________________________

12. Do you purchase vintage fashion items Yes (Proceed to Qn 13)

from other local shops?
No (Proceed to Qn 14)

13. Do you prefer shopping at Granny’s Day Granny Day's Out

Out or at other shops?
Other shops, please state reason:

___________________________________

No preference, like both equally

14. Rank in order of preference your channel Granny’s Day Out ____________
of purchase:
Internet _____________
1 being most preferred, 3 being least
preferred. Other shops ____________

15. Since how long ago did you get to know 2 years ago
about Granny’s Day Out?
1 year ago

6 months ago

around 1 month ago

just know about it

cannot remember

Would you visit Granny’s Day Out again to make purchases? Yes No

If you answered NO, is there anything specifically that could have been done differently to
keep your business?

10/14/2008 Target Audience Profiling Questionnaire

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 What other services would you like to see at Granny’s Day Out?

Any improvements you hope to see at Granny’s Day Out?

Other feedback, please feel free to add below:

Thank You for Your Time !

10/14/2008 Target Audience Profiling Questionnaire

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