PROJECTS FOR SERVICES MKTG JUL-SEPT 2011 A. PROJECT SCHEDULES AND PRESCRIBED FORMAT 1.

. Project groups are to consist of 6 people each; list of groups must be submitted by Aug 24, 2011. 2. Target date for submission of hard AND soft copies of projects: September 26, 2011; failure to meet this deadline will result in disqualification from the project. 3. Soft copy is required to be in the form of a PowerPoint presentation; hard copy will be a copy of the ppt slides. 4. Each member of the team is required to present a part of the project. 5. Each team will be given a maximum of 15 minutes for presentation. 6. Students will be evaluated on their ability to apply concepts taught in the classroom to the project. 7. Dates and times for presentation will be notified later. ALL teams members have to be there for presentation, with soft copies on pen drives. B. PROJECT COVERAGE Detailed description of each element of the services marketing mix for the assigned organization Process flow diagram for service delivery Description of the positioning strategy for the assigned organization Application of Focus strategy analysis Profile of target customer population Evaluation of competition

C. SERVICE ORGANISATIONS TO BE COVERED BY THE PROJECT TataSky DTH Dish TV DTH Jet Airways Kingfisher Airlines Indigo Airlines Spice Jet NDTV group TV 18 group Headlines Today Group (TV Channels only) Airtel Vodafone Reliance Idea Cellular Tata Tele Services Gati UPS (IB Group)